Staples Launches “8 Was Easy” Campaign Today
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Oct. 25, 2012--
Staples, Inc. (NASDAQ: SPLS), the world's largest office products
company and second largest internet retailer, today debuts its ‘8 Was
Easy’ campaign and celebrates the arrival of Windows 8. Staples makes
buying a Windows 8-based computer or tablet easier with the ‘8 Was Easy’
“Only Staples can make buying technology easy with our ‘8 Was Easy’
program and the more than 4,000 Certified Advisors in our stores,” said
Alison Corcoran, senior vice president, Marketing, Staples. “People rely
on their computers to store critical data and priceless memories, like
photos. Our new ad campaign showcases how much easier Staples can make
upgrading to a new Windows 8-based PC with our ‘8 Was Easy’ launch
program, which includes free training, data transfer and phone support.”
Directed by American film director, producer and screenwriter, Peter
Farrelly, the ‘8 Was Easy’ campaign features a humorous look at the
real-life situations people face with technology, and how Staples can
eliminate the hassle involved in upgrading by making it easy with free personalized
data transfer and expert
advice. Airing nationally on Fri., Oct. 26, on high profile network
and cable shows such as NCIS, The Good Wife and Dancing
with the Stars, the campaign will include two, 15-second and one, 30-second
television spots and online.
The Staples ‘8 Was Easy’ launch program includes free personalized
training, free support and free startup with the purchase of any Windows
8-based computer or tablet. Consumers who purchase any Windows
8-based PC regularly priced $699 and above will also receive free data
transfer from their old computer. For specific details visit Staples.com.
Available starting today, on a great selection of hardware designs,
Windows 8 features a Start screen, live tiles that make it fun and easy
to navigate with touch or a mouse and keyboard, apps for work and play
in the Windows Store and more.
Staples customers nationwide can experience Windows 8 on the latest
computers and tablets, and get help selecting the right computer with
support from our more than 4,000 Certified Advisors. These advisors are
Staples associates who have become certified by Microsoft Corp. with
extensive product and new operating system knowledge. These Advisors
will assist customers with personalized one-on-one training and equip
them with the knowledge necessary to use the great features of Windows 8.
Staples is the world’s largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 88,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staples
and on Facebook at http://www.facebook.com/staples.
Source: Staples, Inc.
Carrie McElwee, 508-253-1405