New Staples Ad Campaign Showcases More Products and More Ways to
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Feb. 7, 2013--
Inc. (NASDAQ: SPLS), the world’s largest office supply company and
second largest internet retailer, is rapidly expanding its product
assortment and making it easier than ever for businesses to get every
product they need to succeed. The company’s new television advertising
campaign, which launches on Feb. 11, highlights how Staples offers more
products than ever with more ways to shop.
Small businesses prefer this approach. In fact, a recent survey showed
that two-thirds of small business owners prefer to shop where they can
find everything they need for their business in one place, instead of
having to go to multiple stores.
“Staples ad campaign brings our new strategy to life in a memorable
way,” said Steve Fund, Senior Vice President, Global Marketing, Staples.
“The campaign highlights our vision of providing every product customers
need as well as our unique omnichannel capabilities, which allow
customers to shop in store, online, via mobile or a combination.”
New Campaign Detail
The campaign includes one 30-second and three 15-second broadcast spots
that highlight the breadth of products and services available through
Staples. The campaign supports the company’s strategic plan and vision
that were announced late last year. To view the 30-second spot titled
Magic click here: http://youtu.be/joVX5kiXk0k
The ads will air on high-profile national networks and cable shows
including ABC’s Castle, Grey’s Anatomy and Modern
Family as well as CBS’s The Good Wife, The Mentalist, Two
and a Half Men and NCIS. The campaign was created by McCann
Erickson, New York.
Shop However, Whenever
“At Staples, we understand what products small businesses need and that
every minute counts for our customers,” said Alison Corcoran, Senior
Vice President, Stores and Online Marketing, Staples. “That’s why
Staples is in the business of making it easier every day for small
For customers who prefer to shop online Staples offers:
Mobile App – Staples created a mobile app just for our mobile
customers, making it easy to shop on the go.
Free Delivery - 98 percent of Staples.com customers take
advantage of Staples’ free delivery for orders of $45 or more –
without paying any membership fees.
For customers visiting one of more than 1,600 Staples stores in North
America, options to order in advance include:
Reserve Online, Pick-up In Store – This recently launched
service has proven to be a hit with customers because it allows same
day in-store pick-up option on select online items.
Shipped to Store - Small businesses can have their order
shipped to the store closest to their business, giving them peace of
mind for added security.
In addition, Staples offers essential small business services:
Staples Copy & Print – Customers can order business cards
to banners and everything in between in stores, online or a
combination of both, depending on their needs.
EasyTech Services – Staples offers a huge selection of the
latest tablets, personal computers, printers and ink as well as
EasyTech services to make sure customers get their tech up and running
Staples is the world’s largest office products company and second
largest internet retailer. For 26 years, Staples has served the needs of
business customers and its vision is to provide every product businesses
need to succeed. Through its world-class retail, online and delivery
capabilities, Staples offers office supplies, technology products and
services, facilities and breakroom supplies, furniture, copy and print
services and a wide range of other product categories. With thousands of
associates worldwide dedicated to making it easy for businesses of all
sizes, Staples operates throughout North and South America, Europe,
Asia, Australia and New Zealand. The company is headquartered outside
Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Source: Staples Inc.
Carrie McElwee, 508-253-1405