|FEATURE/Staples Announces 'Top Ten' for Back to School; Translucents, Milky Products, and Glitter Gear Highlight New Products List|
FRAMINGHAM, Mass.--(BUSINESS WIRE FEATURES)--Aug. 10, 2000--Grape Ice. Strawberry Freeze. Blueberry Frost. These aren't the latest Popsicle flavors, but the hot new translucent colors topping students' "must have" list for Back-to-School 2000.
"Translucents are this year's big trend," says Kathy Overton, buyer at Staples. "Frosted colors appeal to tech-savvy kids who want their school supplies and their school rooms to make a 21st Century fashion statement. Students can pair the new translucent items with traditional school products, while the college crowd can decorate a dorm room with translucent lamps, bookends, and phones. Bright colors are hot this year and the "translucent look" is on everything from furniture to notebooks."
Here is a "Top Ten" preview of what will be hot in the hallways this September according to the experts from Staples. -0-
1. Clearly popular. Translucent colors are the hottest trend on most
school supplies this year. Everything from chairs and lamps to
pens, notebooks and three ring binders can be found in a variety
of translucent shades. Translucent trends for Back-to-School 2000
include Spaceworks space crates by Tamor; bold new V-Tech phones;
translucent violet desk lamps by Tensor; a wide array of Basix
translucent desk accessories by Tenex; and translucent chairs,
floor mats, computer keyboards, computer mouses, shredders,
calculators, staplers, tape dispensers and pens.
2. Got Milky(TM)? Exclusive to Staples is the Milky Lunar(TM) gel
pen! Creamy pastel scribbles are now visible on both dark and
light paper. What better way to get the new Milky gels than in a
special milk-bottle (10 pens for $8.98). Not just limited to
paper, Milky pens can also be used to write notes on black lunch
bags, pencil pouches and zipper binders by American Studio or on
new black portfolios and indexes by Duo-Tang.
3. Tape-On-The-Go. Scotch(R) Pop-Up Tape key chains are now available
for students in easy-to-use, boldly colored transparent
dispensers. Loaded with 75 pre-cut tape strips, they make a
colorful key-chain statement and are portable for home or school
4. Ergonomic Solutions. Working on computers and sitting at desks all
day, kids will love the new backrests, arm rests and computer
glare guards, just a few of the latest ergonomic accessories
available. Jansport's backpacks have new ergonomic features, such
as padded backs and s-curve straps to help with the students'
heavy loads. Retailing between $19.99 - $39.99, the backpacks are
available in a variety of colors.
5. All that Glitters. Glitter accessories such as pens, pencils and
book covers add sparkling fashion and fun to the schoolroom.
Pentel pens, in metallic colors and PenTech glitter-dipped pencils
make a cool contrast on dark and pastel paper. New metallic
markers from Dri-Mark(R) ($4.98), Manco's holographic bookcovers
and Gelly Roll(TM) sparkling glitter pens paired with a new
refillable journal are sure to spark up the back-to-school scene.
Also available is an assortment of 20 metallic and pastel gel pens
by GlimmerGel for $12.99.
6. Pens That Make Scents. Building on the on-going gel craze,
Uni-ball has introduced new Gellyz(TM)Scents! These new gel pens
will bring an assortment of fruity scents into the classroom, such
as strawberry and grape (5 for $5.98).
7. Scuba "Do!" Daytimer's new WetSuit(R)organizers are worthy of a
deep-sea diver! These organizers, available in fresh colors like
orange and lime-green, are covered in a very durable and
water-resistant fabric. They make a bold statement, rain or shine.
8. Small Talk. Students interested in cell phones, pagers and other
wireless products will find extraordinary offers for
back-to-school. Sprint's new wireless web-offer features Internet
access in the palm of your hand. The Sprint Digital PCS phones
begin at $99.99 and are the latest addition to a growing number of
wireless phones designed to be as small and efficient as possible.
The phone features a mini browser, which literally allows
customers to "surf the web" through their wireless phone.
9. In-Hand Technology. On the wish list of college and high school
grads alike, the Handspring Visor(TM) and Visor Deluxe(TM),
hand-held organizers help students organize their busy schedules.
The Visor, available in graphite ($179.00), and the Visor Deluxe,
available in ice, blue, green and orange ($249.00), with expansion
capabilities that will grow with every students' needs, promise to
be great items this season!
10. Go Trekking. Inspired by cargo and khaki trends, the new durable
and rugged messenger bags and backpacks are more fashionable than
ever before! Jansport's offers new "pack-pockets" to accommodate
technology products, like cell phones, pagers, laptops and
handheld organizers. These new "pack-pockets" are made with Velcro
attachments and clip onto messenger bags and backpacks. With
colorful shades like oyster, silver, storm blue, scarlet, canvas
and black, the Jansport backpacks also illustrate this new rugged
trend (19.99 39.99). *T
Staples Inc., (NASDAQ:SPLS), is a $9 billion provider of office supplies, furniture, technology and services to consumers and businesses of all sizes in the United States, Canada, the United Kingdom, Germany, the Netherlands and Portugal. Headquartered near Boston, Staples invented the office superstore concept and is the largest operator of office superstores in the world. The company has 50,000 employees who help customers slash the cost and hassle of running their businesses through more than 1,200 retail superstores, an e-commerce business, direct mail order operations under the brands of Staples and subsidiary Quill Corporation, and a national accounts contract business. More information about the company is available at http://www.staples.com.
CONTACT: Staples Media Relations
Vicki Hughart (508) 253-7895 email@example.com