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New Yorkers, Take Action: NBC Universal, HP and Staples Make it Easy to Recycle Outdated Technology During Earth Week
Residents encouraged to recycle as part of NBC Universal's "Green is Universal" effort
NEW YORK, Apr 21, 2008 (BUSINESS WIRE) -- As technology continues to evolve at a rapid pace, more and more consumers are looking to replace their outdated equipment with new, energy-efficient products. However, with technology constituting 70 percent of landfill toxic waste, it is vital for consumers to understand the importance of recycling technology in an environmentally responsible manner.

To make recycling easier, NBC Universal, HP, the world's largest technology company, Staples, the world's largest office products company, the Environmental Media Association and Electronic Recyclers are partnering to encourage New Yorkers to recycle their outdated technology for free. This is part of NBC Universal's ongoing "Green is Universal" effort surrounding Earth Week.

Kicking off the campaign on NBC's TODAY Show on April 21, HP and Staples will place bins at Rockefeller Center Plaza April 21 - 25 for consumers to safely dispose of their computers, cell phones and other technology at no charge. Students from the New York School of Visual Arts will be on the Plaza to create a mosaic with the donated products. At the culmination of the week-long recycling event, the TODAY Show will announce the tally of items collected at the Plaza.

"At HP, we take a full-lifecycle approach to our product design, from engineering products with environmentally friendly, energy-efficient materials to working with partners like Staples to take back products when it's time," said Satjiv Chahil, senior vice president of marketing, Personal Systems Group, HP. "As an environmental leader for decades, HP embraces our responsibility to the environment and we encourage New Yorkers, and technology lovers around the globe, to do the same."

Consumers can also drop off technology for free recycling at Staples' 76 stores in the five boroughs and Long Island through April 27.(1) Through May 3, Staples is offering customers across the country $50 off a new, energy-efficient HP printer when customers bring any old printer into stores for recycling, as well as rebates of up to $150 on select HP computers.(2)

"Offering everyday recycling is one of the ways Staples makes it easy for our customers to protect the environment, what we call Eco Easy," said Scott Rankin, vice president of technology merchandising for Staples. "We are excited to work with HP and NBC to give New York City businesses and residents an easy way to take action against the growing problem of e-waste."

For those living outside the tri-state area who want to recycle small electronics, the EMA is providing postage paid envelopes available at In addition, Electronic Recyclers encourages consumers to call 1-800-RECYCLING to find drop-off stations in their area. For more information, consumers are encouraged to visit

Both HP and Staples have long-standing commitments to environmental sustainability. HP's Design for Environment program includes initiatives to reduce the energy and amount of materials needed to manufacture, ship and use its products, as well as design equipment that is easier to upgrade or recycle. HP offers more than a thousand PCs, printers and other products that meet the standards of key environmental programs such as U.S. Environmental Protection Agency's ENERGY STAR eco-label or the EPEAT environmental registry, and their equivalent in countries around the globe.

Staples offers more than 3,000 eco-friendly products and provides everyday recycling for computers, office technology, personal electronics and ink and toner cartridges at Staples stores and at In addition, Staples has made significant investments in energy conservation and renewable energy to reduce the effects of its energy use on the environment. For more on Staples' environmental initiatives, please visit

HP and the environment

For decades HP has worked to manage its environmental impact by adopting environmentally responsible practices in product development, operations and supply chain. The company strives to be a global leader in reducing its carbon footprint, limiting waste and recycling responsibly. HP's efforts earned it recognition as one of Fortune Magazine's "Ten Green Giants" in April 2007. More information about the company's work in relation to the environment is available at

About Staples

Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 76,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2007 sales of $19.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 2,000 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at

Note to editors: More news from HP, including links to RSS feeds, is available at

(1) Limit 2 computers per person per day. See stores for terms and restrictions.

(2) New printer (min. price $159) must be purchased at same time as old printer is recycled. Printer offer ends 05/03/08 and is not combinable with other offers.

(C) 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


SOURCE: Staples, Inc.

Tiffany Smith, +1-281-514-7785
Edelman for HP
Katie Scrivano, +1-650-762-2841 / +1-312-240-3393
Mike Black, +1-508-253-0654
HP Media Hotline, +1-866-266-7272