|Pop Star Jordin Sparks Teams Up with Do Something.org and Staples in National Back-to-School Supply Drive|
Today, more than 11 million young people in the United States live below the poverty line. Do Something 101 is an easy way for teens nationwide to get involved to help these disadvantaged youth by donating school supplies to local educational and non-profit organizations.
"Getting involved with the Do Something 101 campaign will help motivate teens to support youth in their communities," said Jordin Sparks. "There are so many kids in America that need school supplies, so we are making it easy to donate."
The PSA will begin airing on Channel One, BusRadio and online on May 1, as well as television and radio stations nationwide throughout the summer, to help raise awareness for the Do Something 101 campaign.
"Do Something is all about action. We're proud to be spearheading a campaign, with the help of Staples, that gives young people the power to lead something that matters to them," said Do Something CEO Nancy Lublin.
"We are truly inspired by what Do Something and teens across the country can accomplish for millions of kids unable to afford basic school supplies," said Demos Parneros, president of U.S. stores at Staples. "With help from celebrities like Jordin Sparks, we will be able to arm young students with the tools they need to succeed in school."
About Do Something:
Do Something has been a trusted resource for teenagers who want to make a difference in their communities since 1993. Through original web and mobile content and national call-to-action campaigns, Do Something enables teens to convert their energy and ideas into positive action. Want to make a difference? We can help. www.DoSomething.org.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 76,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2007 sales of $19.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 2,000 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
SOURCE: Staples, Inc.
Do Something Kevin Forsyth, 212-254-2390 ext. 239 firstname.lastname@example.org or Staples, Inc. Katie Sullivan, 508-253-0879 email@example.com