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Spreading the Cheer - Staples Survey Reveals Office Holiday Trends

FRAMINGHAM, Mass., Dec 15, 2010 (BUSINESS WIRE) --

From festive holiday parties to sweet seasonal treats, offices nationwide celebrate the holidays in a variety of ways. Using the company's @StaplesTweets Twitter handle, Staples (NASDAQ: SPLS) conducted a recent series of surveys that revealed some interesting findings about how people spread the holiday cheer from nine to five.

Seasonal Parties and Office Etiquette

With more than 60 percent of respondents saying their offices decorate for the holidays, it's apparent that many businesses are embracing the holiday spirit this year. Although the holidays are a time to celebrate, not every office has a seasonal party. Of those surveyed, only 38 percent said their company will host a 2010 holiday party, up three percent from 2009 when 35 percent said their company still had a holiday party despite tougher economic times. Of the 35 percent from 2009 who still had a holiday party, 15 percent said it was scaled down from years past.

Known for her tasty treats and cookies, Mrs. Fields(R), a leader in the premium snack food industry, is also an etiquette guru. The Mrs. Fields Secrets blog offers advice to small businesses and consumers alike on how to handle the season's festivities. "To keep yourself in good graces with your boss and peers, you should attend your office's holiday party as it's the perfect time to build camaraderie," said Jennifer Jobin, vice president, Mrs. Fields. "And the holidays of course are a time to reach out to your co-workers and clients. Seasonal treats make a great gift and are a nice way to show you're thinking of them or to say thanks. Your thoughtfulness will go a long way. Just be sure to stay within your budget."

According to survey respondents, many of their employers (36 percent) do not send holiday gifts to clients. For those that do, the most popular items were holiday greeting cards (34 percent) or gift baskets and treats to share (31 percent).

Sweet Treats and Holiday Wishes

With the holidays come seasonal treats, but according to the survey, what employees crave can greatly vary. When asked what employees hope to find in their office kitchenettes this holiday season, the survey found that 42 percent hope to find seasonal treats like peppermint bark and cookies while 22 percent would rather see something healthier, like a basket of fruit.

"The holiday season can be a busy time for small businesses as they wrap up the fiscal year and thank employees and business partners," said Anabela Perozek, vice president of marketing, Staples Business Delivery. "With our wide range of products and services, including office gifts, food, beverage, seasonal treats and holiday cards, we make it easy for small businesses to get everything they need to celebrate the season and thank employees and business associates."

In addition to what they hope to find in their office kitchenette, respondents also weighed in on what gift they think their office kitchenette and desk area could use this holiday season. The survey found that -

  • 30 percent said they wished for a new, fancy coffee and espresso machine, such as a Keurig coffee maker.
  • In addition to a new coffee machine, 31 percent said their kitchenette could also use a makeover, including new tables, chairs, a water cooler and even a fridge.
  • For their personal desk area, 19 percent said they would like a chair massager followed by 15 percent saying an array of cool, new office supplies.

Staples makes it easy for businesses of all sizes to spread the holiday cheer with a broad assortment of kitchenette supplies and seasonal treats through Staples.com, Staples Advantage and in Staples stores nationwide. For more information, visit www.staples.com.

About the Survey

Staples survey questions (#WeeklyPoll) were issued in three series over Staples' Twitter handle (@StaplesTweets) from November 15, 2010 to December 5, 2010 and received 1,151 responses. For full survey results, please contact Kori Green at kgreen@webershandwick.com.

About @StaplesTweets

For exclusive deals, contests and giveaways, and the latest Staples news, follow Staples on Twitter and become a Fan of the Staples Facebook page.

About Staples

Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products and services. Our broad selection of office supplies, electronics, technology and office furniture as well as business services, including computer repair and copying and printing, helps our customers run their offices efficiently. With 2009 sales of $24 billion and 91,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Staples invented the office superstore concept in 1986 and today ranks second worldwide in e-commerce sales. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.

SOURCE: Staples

Staples
Nina Akerley, 508-253-1078
nina.akerley@Staples.com
or
Kori Green, 617-520-7256
kgreen@webershandwick.com