|Staples, DoSomething.org and the Stars of Pretty Little Liars Shine the Spotlight on Giving Back|
LOS ANGELES, Aug 08, 2011 (BUSINESS WIRE) --
Staples(Nasdaq: SPLS) and DoSomething.org stuffed backpacks in style last night as celebrities, including the stars from ABC Family's hit show Pretty Little Liars, along with Teen Choice Awards performer Jason Derulo, actress Olivia Munn and actor Nolan Gould joined teen volunteers to fill hundreds of backpacks with school supplies for students in Los Angeles. Singer/songwriter JoJo performed at the event. The Staples for Students celebrity school supply event at the Globe Theater at Universal followed yesterday's Teen Choice Awards and shined the spotlight on the season-long campaign that gets school supplies in the hands of students.
"I can't think of a better way for Young Hollywood to come together and rally fellow teens to support the Staples for Students campaign which is so important to us all," said Shay Mitchell of Pretty Little Liars.
As part of this fourth annual campaign, Staples will also provide 4,500 backpacks filled with supplies totaling more than $125,000 to Boys & Girls Club members in communities affected by this year's devastating tornadoes, including Tuscaloosa, Ala.; Joplin, Mo. and Springfield, Mass. so children in those hard-hit areas can go back to school with the supplies they need to succeed and achieve great futures.
"These young Hollywood stars exemplify the spirit of our Staples for Students campaign, which we hope inspires teens all over the country to do something," said Christine Mallon, vice-president of retail marketing at Staples. "Staples stores will continue to collect school supplies through mid-September to benefit students in need around the country, and we encourage our customers and the community to get involved."
The stars of Pretty Little Liars --Lucy Hale, Troian Bellisario, Ashley Benson and Shay Mitchell -- teamed up with DoSomething.org and Staples to encourage young people to make a difference this summer by collecting school supplies that benefit local students. The actresses are starring in this year's DoSomething.org public service announcement (PSA) airing on television and radio stations nationwide, generating excitement online through www.staplesforstudents.org, and appearing in signs at Staples stores.
There is still plenty of time for parents and teens to get involved in this year's program by visiting any Staples store from now until September 17 to drop off new school supplies or make a donation at the register with 100 percent of the proceeds benefiting local students. Teens can also visit www.staplesforstudents.org to get further involved in the following ways:
Since 2008, Staples and DoSomething.org have helped to raise nearly $2 million and have donated hundreds of thousands in school supplies for students throughout the country. Past celebrity supporters include singers Jordin Sparks, Ciara and Twilight star Nikki Reed.
DoSomething.org is one of the largest organizations in the US that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.
Staples is the world's largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staplestweets and on Facebook at http://www.facebook.com/staples. Follow DoSomething.org on Twitter at @dosomething and on Facebook at http://www.facebook.com/dosomething
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SOURCE: Staples, Inc.