Martha Stewart Home Office(TM)to Debut in the First
Quarter of 2012 with Exclusive Distribution at Staples
FRAMINGHAM, Mass., Sep 22, 2011 (BUSINESS WIRE) --
Martha Stewart Living Omnimedia, Inc. (NYSE:MSO), the Office and
Consumer Products Group of Avery Dennison Corporation (NYSE:AVY) and
Staples(R), Inc. (NASDAQ:SPLS) announced today they have teamed together
to create the Martha Stewart Home Office(TM) with Avery(R) product line.
The Martha Stewart Home Office with Avery product line uniquely combines
Martha Stewart's creative eye and thoughtful attention to detail, Avery
Dennison's expertise in innovation and quality, and Staples' leadership
in retailing to make it easy for consumers to keep their home offices or
home-based businesses well-organized, efficient and beautiful.
The compelling new array of everyday products in the line will debut in
early 2012 with more than 300 SKUs across multiple product categories,
which will be sold exclusively at Staples, the world's largest office
products company with more than 1,500 U.S. stores and more than 330
Canadian stores serving small businesses and consumers, and through
"The home office or work area is often a hub for the busy, modern
household and a growing number of home-based entrepreneurial
initiatives. To manage works in progress and keep accurate records, it
helps to have a good system of organization and well-designed products
that are as functional as they are beautiful," said Martha Stewart,
founder of Martha Stewart Living Omnimedia. "I am happy to be working
with Avery Dennison and Staples to offer consumers affordable, quality
products that will inspire them to enhance, improve and brighten their
home office environment."
"We are pleased to partner with Martha Stewart and Staples to launch a
broad line of innovative products that will help consumers stay
organized in the home office," said Tim Bond, group vice president,
Avery Dennison Office and Consumer Products. "The new Martha Stewart
Home Office with Avery brand reinforces our commitment to help consumers
stay organized with little things that work in a big way."
"Martha Stewart's passion and expertise are reflected in these products,
which will provide solutions to easily personalize and blend existing
organization systems used in the home, office or home-based business,"
said Jevin Eagle, executive vice president of merchandising and
marketing, Staples, Inc. "We are thrilled to work with Martha Stewart
and Avery Dennison in the development of a truly unique product line
that fills a void in the home office space as well as fulfills our brand
promise of 'bringing easy' to our customers."
The home organization market is a $21 billion business in the U.S.
according to an independent study conducted by Bain Capital in 2010.
Currently, there is no leading national brand offering a complete
product line designed specifically for the home office space. Moreover,
nearly 24 million people work from home, according to the U.S. Bureau of
Labor Statistics, and there are nearly 20 million home-based businesses
in the U.S. today, more than 17 million of which are operated by women.
With Martha Stewart products already in more than 70 million households
and 37 million women reached monthly through Martha Stewart Living
Omnimedia's online, magazine, television and radio properties, the
Martha Stewart Home Office line is extremely well positioned to capture
this opportunity. In fact, according to recent proprietary research, 79%
of consumers who follow Martha Stewart say her brand influences how they
think about, organize and manage their households.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment
encompasses the company's print and digital businesses and is comprised
of four magazines, including MSLO's flagship publication, Martha Stewart
Living, periodic special issues, books, websites, digital apps, blogs,
and more. The Broadcasting segment produces the Emmy-winning, daily
television series, "The Martha Stewart Show," and other original
programming on Hallmark Channel, including "Mad Hungry with Lucinda
Scala Quinn." Broadcasting also encompasses Martha Stewart Living Radio
on SIRIUS XM Channel 110. In addition to its media properties, MSLO
offers high-quality Martha Stewart products through licensing agreements
with carefully selected companies, including the Martha Stewart
Collection exclusively at Macy's, the Martha Stewart Living
line of home-improvement products at The Home Depot, Martha Stewart
Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent
retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril
Lagasse joined the Martha Stewart family of brands; MSLO acquired the
assets related to Lagasse's media and merchandising business, including
television programming, cookbooks, and emerils.com website and his
licensed kitchen and food products. For additional information about
MSLO, visit www.marthastewart.com.
About Avery Dennison Office and Consumer Products
Avery Dennison Office and Consumer Products (www.avery.com)
markets products under the well-known Avery(R) brand name and is one of
the world's leading manufacturers of self-adhesive labels for laser and
ink jet printers, labeling software, binders, sheet protectors, index
and tab dividers and other office-, home- and school-related supplies.
Avery Dennison Office and Consumer Products, a business unit of Avery
Dennison Corporation, is based in Brea, California. For more information
about Avery-brand products, consumers can visit the Avery Dennison
Worldwide Office Products Web site at www.avery.com or
call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY
About Staples, Inc.
Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6868390&lang=en
SOURCE: Staples, Inc.
Media for MSLO:
Katherine Nash, +1-212-827-8722
Deb Dowling, +1-212-827-8546
For Avery Dennison:
Michelle Canellopoulos, 714-674-8195
For Staples, Inc.:
Carrie McElwee, +1-508-253-1405