Martha Stewart unveils Martha Stewart Home Office™ with Avery™
product line at midtown Manhattan Staples store
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Feb. 7, 2012--
Staples®, Inc. (NASDAQ: SPLS), the world’s largest office products
company, today debuted the Martha Stewart Home Office™ with Avery™
product line created by the Martha Stewart Living Omnimedia, Inc.
(NYSE:MSO) and the Office and Consumer Products Group of Avery Dennison
Martha Stewart, right, founder of Martha Stewart Living Omnimedia, Demos Parneros, center, president U.S. retail, Staples, and Tim Bond, left, group vice president Avery Dennison Office and Consumer Products, demonstrate the organizational solutions of the Martha Stewart Home Office with Avery product line sold exclusively at Staples, Tuesday, Feb. 7, 2012, in New York. The new everyday line boasts more than 300 products across multiple categories that include desk organization, journals, portable filing and pantry organization. (Diane Bondareff/AP Images for Staples)
The line is sold exclusively at Staples and is now available at Staples
stores across the U.S. and Canada and on Staples.com, the world’s second
largest e-commerce site. The unique offering combines Martha Stewart’s
creative eye and thoughtful attention to detail, Avery Dennison’s
expertise in innovation and quality, and Staples’ expertise in office
solutions. The result makes it easy for consumers to organize their
home, office and family.
Martha Stewart, founder of Martha Stewart Living Omnimedia, said: “I am
very happy to launch this new collection with Avery Dennison and
Staples. Developing this line has been a wonderful opportunity to focus
on what busy, modern households and home-based entrepreneurs really want
and need in a home office organization system. I’m pleased to offer a
full range of well-designed products that are as beautiful as they are
functional to inspire consumers and help them to organize their projects
while also coordinating and enhancing their home office environment.”
“Only Staples has the expertise in office solutions and the retail
leadership to bring this innovative and beautiful product line to
customers across North America. For more than 25 years, we have provided
innovative products, quality services and business solutions that make
our customers’ lives easier,” said Demos Parneros, President U.S.
Retail, Staples, Inc. “We are excited to partner with Martha Stewart and
Avery Dennison as the exclusive destination for this line designed
specifically for the home and home office space. With this innovative
and beautiful line, Staples offers everything for home organization
solutions in one destination.”
"The Martha Stewart Home Office™ with Avery™ brand brings an exciting
line of solutions to the home, family and office that really delivers on
our vision of bringing the quality and functionality of the Avery brand
together with the style and fashion expertise of the Martha Stewart
design team," said Tim Bond, Group Vice President, Avery Dennison Office
and Consumer Products Group. "We are excited to partner with Martha
Stewart and Staples to offer consumers products that are not only
stylish, but that represent the innovation that is synonymous with the
The compelling new array of everyday products boasts more than 300
products across multiple categories with retail prices ranging from
$1.99-$16.99 and offering organizational solutions that include:
Stack+Fit™ Desk Organization: every piece in this beautiful,
full line of modular trays, boxes, organizers and small item holders,
is designed to fit with the rest, whether stacked or side by side, to
create a custom desk organization system. Category retail prices range
Journals: a collection of beautiful journals and notebooks help
organize all projects and interests and includes unique entertaining
or journaling tips from Martha Stewart. Category retail prices range
from $7.99 - $15.99.
Accordion Files: use durable, beautiful accordion files that
expand and stand freely, great for organizing financial information
throughout the year for easy filing at tax time. Category retail
prices range from $6.99-$15.99.
Portable Filing: vertical file folders, designed for Stack+Fit™
magazine files, make for a stylish, efficient, and movable office.
Category retail prices range from $2.99-$11.99.
Pantry Organization: store coupons, recipe cards, family
schedules, and take-out menus in adhesive pantry pockets to help
remove clutter from the kitchen countertops. Category retail prices
range from $5.99-$6.99.
Meal Planning System: avoid dinnertime chaos with durable and
versatile kitchen organization products, such as dry erase weekly
planners, innovative removable kitchen labels and chalkboard labels.
Category retail prices range from $3.99-$10.99.
Planning Binders: customize binders with versatile accessories
such as calendar inserts, project planning filler paper, dividers,
sheet protectors, and zipper pouches to plan home projects or to keep
track of family schedules. Category retail prices range from
The home organization market is a $21 billion business in the U.S.
according to an independent study conducted by Bain Capital in 2010.
Moreover, nearly 24 million people work from home, according to the U.S.
Bureau of Labor Statistics, and there are nearly 20 million home-based
businesses in the U.S. today, more than 17 million of which are operated
by women. With Martha Stewart products already in more than 70 million
households and 37 million women reached monthly through Martha Stewart
Living Omnimedia’s online, magazine, television and radio properties,
the Martha Stewart Home Office™ with Avery™ line is extremely well
positioned to reach this target. In fact, according to recent
proprietary research, 79 percent of consumers who follow Martha Stewart
say her brand influences how they think about organizing and managing
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with unique
lifestyle content and distinctive products. The Publishing segment
encompasses the company’s print and digital businesses and is comprised
of four magazines, including MSLO’s flagship publication, Martha Stewart
Living, periodic special issues, books, websites, digital apps, blogs,
and more. The Broadcasting segment produces the Emmy-winning, daily
television series, "The Martha Stewart Show," and other original
programming on the Hallmark Channel, including “Mad Hungry with Lucinda
Scala Quinn.” Broadcasting also encompasses Martha Stewart Living Radio
on SIRIUS XM Channel 110. In addition to its media properties, MSLO
offers high-quality Martha Stewart products through licensing agreements
with carefully selected companies, including the Martha Stewart
Collection exclusively at Macy's, the Martha Stewart Living line of
home-improvement products at The Home Depot, Martha Stewart Crafts with
EK Success at Michaels, Jo-Ann Fabric, and independent retailers, Martha
Stewart Pets at PetSmart, and Martha Stewart Home Office™ with Avery™ at
Staples. In December 2011, the Company entered into a strategic alliance
with J.C. Penney Company, Inc., which includes a merchandising agreement
to build distinct Martha Stewart stores in jcpenney department stores,
and to jointly develop an e-commerce site, both of which are expected to
launch in 2013. In 2008, Emeril Lagasse joined the Martha Stewart family
of brands; MSLO acquired the assets related to Lagasse's media and
merchandising business, including television programming, cookbooks, and
emerils.com website and his licensed kitchen and food products. For
additional information about MSLO, visit www.marthastewart.com.
About Staples, Inc.
Staples is the world’s largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
About Avery Dennison Office and Consumer Products
Avery Dennison Office and Consumer Products (www.avery.com)
markets products under the well-known Avery® brand name and is one of
the world's leading manufacturers of self-adhesive labels for laser and
ink jet printers, labeling software, binders, sheet protectors, index
and tab dividers and other office-, home- and school-related supplies.
Avery Dennison Office and Consumer Products, a business unit of Avery
Dennison Corporation, is based in Brea, California. For more information
about Avery-brand products, consumers can visit the Avery Dennison
Worldwide Office Products website at www.avery.com or
call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50159870&lang=en
Source: Staples, Inc.
Media for MSLO:
Jeanne Meyer, +1 212-827-8246
Carrie McElwee, 1-508-253-1405
Michelle Canellopoulos, 714-674-8195