App enhances Staples.com experience by using innovative new
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Mar. 20, 2013--
Staples, the world’s largest office products company and second largest
internet retailer, announced today the launch of its own Windows
Store app for Staples.com. The app provides customers with access to
Staples Rewards and features tools that make it easier for small
businesses to research and shop for everything they need for their
business or home office.
Staples announces the launch of its own Windows Store app for Staples.com, which provides customers with access to Staples Rewards and features tools that make it easier for small businesses to research and shop for everything they need for their business or home office. (Photo: Business Wire)
“Staples customers are very excited about the new computers and tablets
8, and we’re enhancing the Staples.com experience for Windows 8
users,” said Steve Bussberg, senior vice president of Staples.com.
“Staples makes things easier for small businesses by using the latest
technology, and the Staples Windows Store app enables customers to shop
Staples even faster.
“Staples’ new Windows Store app is an example of how retailers can best
incorporate the platform to meet their customers’ everyday shopping
needs,” said John Richards, senior director of Windows Apps Marketing
for Microsoft Corp. “Windows 8 is an engaging and immersive experience
for users, and that includes interacting with their favorite brands.”
Users can pin commonly used features of the Staples app to their Windows
8 Start screen, including an ink & toner finder, a printer finder, and
their “lists” section, where they create and share distinctive lists of
Staples products, like “my favorites” or “recent orders.” With the snap
view, users can set up a list of their favorite features from the
Staples app on either the left or right-hand side of their screen. The
Staples Windows Store app also works in conjunction with Staples other
e-commerce properties, allowing customers to view or add items to their
cart on the Windows Store app, the Staples smartphone app, the mobile
website, the tablet site or Staples.com, making it easy for them to shop
whenever and however it’s convenient for them.
The Staples Windows Store app supports both touch and more traditional
input methods, making the app available to users on all the different
form factors that run Windows 8. The app is available for free download
in the Windows
Store and will serve tablets, laptops and desktop PCs.
A leader in providing online and mobile shopping capabilities, Staples
was one of the first retailers to offer a dedicated tablet
site and also offers shoppers the convenience of an award-winning smartphone
app and mobile
site. The Staples Windows Store app was built using Staples own
application programming interface (API) technology, and lets shoppers
take advantage of the most innovative features and functionality of the
new Windows user interface, including touch and swipe technology for
tablets and Windows 8 laptops and desktop PCs.
The app was created through team collaboration at the Staples
Velocity Lab, the company’s Cambridge, MA facility that houses teams
responsible for designing and implementing innovative new e-commerce and
mobile solutions across Staples global business units to better serve
the millions of customers who shop Staples websites and stores worldwide.
Staples is the world’s largest office products company and second
largest internet retailer. For 26 years, Staples has served the needs of
business customers and its vision is to provide every product businesses
need to succeed. Through its world-class retail, online and delivery
capabilities, Staples offers office supplies, technology products and
services, facilities and breakroom supplies, furniture, copy and print
services and a wide range of other product categories. With thousands of
associates worldwide dedicated to making it easy for businesses of all
sizes, Staples operates throughout North and South America, Europe,
Asia, Australia and New Zealand. The company is headquartered outside
Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com.
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Mark Cautela, 508-253-3832