Skip to Content

News and Events

News Release

Staples Study Shows Holiday Shoppers Stress About Finding the Perfect Gifts, Most Gift Recipients Hard to Please

Staples makes it easy with more ways than ever to find the perfect gifts at guaranteed low prices this holiday season

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Nov. 6, 2013-- ‘Tis the season to be jolly, right? According to a recent national Staples, Inc. survey the stress level of many Americans peaks just as holiday shopping hits its peak. Sixty-three percent of gift givers report that nearly half of the people on their list are difficult to buy for, causing stress and frustration. To help ease holiday stress, Staples makes it easy to find the perfect gift for those who are difficult to buy for.

The survey also shows that shoppers are seeking omnichannel solutions to holiday shopping, with two-thirds saying they are equally as likely to purchase gifts online as they are to shop in-store.

"At Staples, we make it easy with more ways than ever to find the perfect gifts at guaranteed low prices both in-store and online at the new,” said Alison Corcoran, senior vice president North American stores and online marketing, Staples. “Whether it’s picking up a hostess gift, teacher gift, stocking stuffers for kids, the hottest new technology, gifts for the know-it-all co-worker or even a gift for your boss, Staples offers shoppers convenient, affordable options for all your holiday needs.”

The Holiday Center on the new launched this week, providing perfect gift ideas in many categories. Shoppers who prefer to shop in store can take advantage of Staples extended holiday hours with stores opening at 8 p.m. on Thanksgiving Day in most locations. Visit for store locations and hours.

Finding Perfect Gifts

The Staples study reveals that 87 percent of gift shoppers admit they’ve had problems buying presents during the holiday season. Additional survey findings include:

  • 95 percent of Americans buy winter holiday gifts each year.
  • 56 percent worry about finding the perfect gift for everyone on their list.
  • 42 percent of holiday gift-givers care more about finding the perfect gifts than saving money or time.
  • 40 percent of gift givers will buy technology or tech accessories this gift-giving season.
  • 62 percent of gift givers can point to at least one person on their list who they buy the exact same gift for every time.
  • 53 percent of gift givers have had difficulty buying gifts because they ran out of ideas.

The Staples Holiday Council

This year, to ease the stress of finding the perfect gift, Staples has teamed up with experts to create the Staples Holiday Council including: Anna Post, gift giving expert; Steve Strauss, small business expert; Tara Kuczykowski, deal expert; Carley Knobloch, technology expert; and Annette Joseph, organizing expert.

The Staples Holiday Council will be joining @Staples #PerfectGifts on Nov. 7, at 7:00pm EST for a kick-off holiday Twitter party. Join the party to learn more about new products at Staples, great ways to save, perfect gift ideas from our authorities, and for a chance to win prizes. Stay tuned to @Staples on Twitter, all season long for news and content from our council.

With Staples new Price Match Guarantee Staples will match the price on items sold and shipped by, and any other retailer who sells products in both retail stores and online under the same brand. Staples Rewards members can earn 5% back in Staples Rewards on everything including technology items and enjoy free shipping.

About Staples

Staples is the world’s largest office products company and second largest internet retailer. For 27 years, Staples has served the needs of business customers and its vision is to provide every product businesses need to succeed. Through its world-class retail, online and delivery capabilities, Staples offers office supplies, technology products and services, facilities and breakroom supplies, furniture, copy and print services and a wide range of other product categories. With thousands of associates worldwide dedicated to making it easy for businesses of all sizes, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at

About the Survey

The Staples Winter Holiday Survey was conducted by Kelton between October 16th and October 21st, 2013 among 1,071 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, and business strategy; Kelton helps drive our clients' businesses forward. For more information about Kelton please call 1.888.8.KELTON or visit

Source: Staples

Carrie McElwee, 508-253-1405
Shawna Hassett, 401-278-4410