Staples makes it easy with more ways than ever to find the perfect
gifts at guaranteed low prices this holiday season
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Nov. 6, 2013--
‘Tis the season to be jolly, right? According to a recent national
Staples, Inc. survey the stress level of many Americans peaks just as
holiday shopping hits its peak. Sixty-three percent of gift givers
report that nearly half of the people on their list are difficult to buy
for, causing stress and frustration. To help ease holiday stress,
Staples makes it easy to find the perfect gift for those who are
difficult to buy for.
The survey also shows that shoppers are seeking omnichannel solutions to
holiday shopping, with two-thirds saying they are equally as likely to
purchase gifts online as they are to shop in-store.
"At Staples, we make it easy with more ways than ever to find the
perfect gifts at guaranteed low prices both in-store and online at the
said Alison Corcoran, senior vice president North American stores and
online marketing, Staples. “Whether it’s picking up a hostess gift,
teacher gift, stocking stuffers for kids, the hottest new technology,
gifts for the know-it-all co-worker or even a gift for your boss,
Staples offers shoppers convenient, affordable options for all your
Center on the new Staples.com launched this week, providing perfect
gift ideas in many categories. Shoppers who prefer to shop in store can
take advantage of Staples extended holiday hours with stores opening at
8 p.m. on Thanksgiving Day in most locations. Visit Staples.com for
store locations and hours.
Finding Perfect Gifts
The Staples study reveals that 87 percent of gift shoppers admit they’ve
had problems buying presents during the holiday season. Additional
survey findings include:
95 percent of Americans buy winter holiday gifts each year.
56 percent worry about finding the perfect gift for everyone on their
42 percent of holiday gift-givers care more about finding the perfect
gifts than saving money or time.
40 percent of gift givers will buy technology or tech accessories this
62 percent of gift givers can point to at least one person on their
list who they buy the exact same gift for every time.
53 percent of gift givers have had difficulty buying gifts because
they ran out of ideas.
The Staples Holiday Council
This year, to ease the stress of finding the perfect gift, Staples has
teamed up with experts to create the Staples Holiday Council including:
Anna Post, gift giving expert; Steve Strauss, small business expert;
Tara Kuczykowski, deal expert; Carley Knobloch, technology expert; and
Annette Joseph, organizing expert.
The Staples Holiday Council will be joining @Staples
#PerfectGifts on Nov. 7, at 7:00pm EST for a kick-off holiday Twitter
party. Join the party to learn more about new products at Staples, great
ways to save, perfect gift ideas from our authorities, and for a chance
to win prizes. Stay tuned to @Staples
on Twitter, all season long for news and content from our council.
With Staples new Price Match Guarantee Staples will match the price on
items sold and shipped by Amazon.com, and any other retailer who sells
products in both retail stores and online under the same brand. Staples
Rewards members can earn 5% back in Staples Rewards on everything
including technology items and enjoy free shipping.
Staples is the world’s largest office products company and second
largest internet retailer. For 27 years, Staples has served the needs of
business customers and its vision is to provide every product businesses
need to succeed. Through its world-class retail, online and delivery
capabilities, Staples offers office supplies, technology products and
services, facilities and breakroom supplies, furniture, copy and print
services and a wide range of other product categories. With thousands of
associates worldwide dedicated to making it easy for businesses of all
sizes, Staples operates throughout North and South America, Europe,
Asia, Australia and New Zealand. The company is headquartered outside
Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com.
About the Survey
The Staples Winter Holiday Survey was conducted by Kelton between
October 16th and October 21st, 2013 among 1,071
nationally representative Americans ages 18 and over, using an email
invitation and an online survey. Quotas are set to ensure reliable and
accurate representation of the entire U.S. population ages 18 and over.
Results of any sample are subject to sampling variation. The magnitude
of the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. In
this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3 percentage points from the
result that would be obtained if interviews had been conducted with all
persons in the universe represented by the sample. The margin of error
for any subgroups will be slightly higher. Kelton is a leading
global insights firm serving as a partner to more than 100 of the
Fortune 500 and thousands of smaller companies and organizations.
Utilizing a wide range of customized, innovative research techniques and
staff expertise in marketing, branding, PR, media, and business
strategy; Kelton helps drive our clients' businesses forward. For more
information about Kelton please call 1.888.8.KELTON or visit www.keltonglobal.com.
Carrie McElwee, 508-253-1405