|Staples Launches ‘Make More Happen,’ New Tagline and Campaign|
“Make More Happen highlights how Staples is reinventing itself to
provide every product businesses need to succeed,” said
A fully integrated brand advertising campaign, which begins nationally
“Staples makes it easy to make more happen by providing all the stuff
businesses need to get stuff done,” said
The lead: 30-second brand spot, titled “Big Idea,” is set in an ultra-modern factory where workers are using products purchased through Staples including the latest technology, safety equipment, factory signs and even coffee. The assembly line is producing the biggest idea ever seen. But ultimately, the assembly line produces nothing, illustrating that Staples has everything business need, except the big idea. Three additional spots will begin to air in February on cable and primetime network programming, including CBS’s Big Bang Theory and ABC’s Scandal and Modern Family. Click here to view brand spot: http://www.youtube.com/watch?v=ZvbMiFS2V8I&feature=youtu.be
Staples’ campaign features extensive use of digital video, social media and digital audio. The new branding appears in store, online and on the company’s fleet of delivery trucks.
#WhatTheL? Staples Changes its Logo
To reinforce that Staples is adding thousands of new products beyond
office supplies every day, the company is changing its logo by removing
the ‘L’– the iconic, bent staple. Initially, Staples is excluding the
bent staple in its logo in a number of places, including Staples.com,
and the company’s social channels such as Twitter,
On Jan.9, Staples will swap out the bent staple in the logo with a range of products beyond office supplies, from cleaning products to technology to breakroom snacks.
Staples makes more happen with more products and more ways to shop.
Through its world-class retail, online and delivery capabilities,
Staples lets customers shop however and whenever they want, whether it’s
in-store, online or on mobile devices. Staples offers more products than
ever, such as technology, facilities and breakroom supplies, furniture,
safety supplies, medical supplies, and Copy and Print services. Staples
has been making it easy for businesses for 27 years with thousands of
associates worldwide. Headquartered outside of