Staples’ “Know Your Type” survey focused on identifying workplace
personalities, ink and toner purchasing habits
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sep. 17, 2014--
A third of small business owners who classify printing as very important
to their business have “high” or “very high” stress levels and those who
spend more time managing ink and toner supplies are the most stressed,
according to the Staples
Ink & Toner “Know Your Type” survey. More than 70 percent of
these small business owners describe their workplace personality as a
“hands-on doer,” meaning they prefer to dive in and tackle the work
themselves, rather than spending time convincing others to take action.
“Small business owners tend to operate as CEOs – chiefs of everything,”
said Alison Corcoran, Staples’ senior vice president, marketing, North
American stores and online. “Their focus needs to be on increasing
productivity and running a company as efficiently as possible, not
worrying about their ink and toner.”
“Doing it all can mean losing it all,” said organizational psychologist
Michael, "Dr. Woody," Woodward, PhD. “Being hands-on isn’t necessarily a
good thing, particularly when it comes to growing a business. Knowing
your workplace personality type can help you manage others more
efficiently, so you can spend more time on CEO duties.”
Staples stocks more than 3,000 cartridges, with in-store service and
online resources, like an easy
reorder of a customer’s most recent purchases feature, to help small
business owners bust the stress. Whether it’s finding the right
cartridge through its ink
& toner finder, or simply providing advice, Staples is committed
to helping its customers make more happen every day at the office.
Customers can also find out their own workplace personality and ink
toner purchasing habits here.
Additional survey highlights, include:
“Helpers” stress about ink and toner, too: About 38 percent of
those who identify as being the “Helper” type, meaning they focus on
the well-being others and what they can do to help, have high stress.
Over 85 percent of Helpers also tend to be somewhat last minute in
buying ink and toner. More than 75 percent frequently run out of ink
and toner during a job at least some of the time and 69 percent of
Helpers tend to buy their ink and toner in-store.
“Creatives” keep ink and toner supplies organized: Creative
types, who prefer going with the flow and working with minimal
structure or direction, may be more organized than they appear.
Staples found that 57 percent of creative types tend to stockpile or
keep just enough ink and toner on hand. However, 60 percent of those
who identify as “Creative” have forgotten their ink or toner model
number when shopping at the store.
The “Organizer” recycles more: Recycling ink and toner
cartridges in the workplace is particularly common with the
“Organizer” type, who prefer to create structure and follow a routine.
About 68 percent said they always recycle their ink and toner
About the Survey
The survey, called “Know Your Type,” was
administered to more than 300 small business owners and operators to
find out how they get their work done, their workplace personality, and
how it relates to their ink and toner purchasing habits. Conducted with
a 95 percent confidence level, the survey asked a series of questions
about people’s work habits, stress levels and their ink and toner
purchasing habits. The survey was administered to small business owners,
over 200 from companies with 1-19 employees and over 100 from companies
with 20-49 employees.
Staples makes it easy to make more happen with
more products and more ways to shop. Through its world-class retail,
online and delivery capabilities, Staples lets customers shop however
and whenever they want, whether it’s in-store, online, on mobile
devices, or through the company’s innovative buy online, pick-up in
store option. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services. Headquartered
outside of Boston, Staples operates throughout North and South America,
Europe, Asia, Australia and New Zealand. More information about Staples
(SPLS) is available at www.staples.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140917005125/en/
Mark Cautela, 508-253-3832