Small businesses are focused on social media and digital marketing
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Sep. 22, 2014--
For small business owners, email rates as the top software tool (47%)
for running their business, followed by financial management software
(29%), according to a Staples’ study of 510 small business owners
conducted online by Harris Poll during late summer 2014. Additionally,
the survey shows the importance of technology to small businesses of all
“More than ever, small businesses rely on technology to make more happen
every day,” said Alison Corcoran, senior vice president, North American
stores and online, Staples. “Staples offers an expanded assortment of
the latest technology products in store and online, as well as Staples
EasyTech™ services to help our small business customers so they can
focus on running their business.”
The survey also shows that this is a crucial season for small
businesses, with 62 percent looking forward to fall as the start of the
holiday. Overall, about a third (31%) plan to invest in online marketing
Additional facts revealed in the Staples Small Business Owners Survey
Drive profits: Small business owners want to improve business by
increasing promotional marketing (26%), developing social media (21%)
and managing inventory better (14%).
Technology focus: 71% of small business owners say the computer is the
most crucial piece of office equipment.
Everyday focus: 63% of small business owners don’t have a five-year
Buying decisions: 96% of small business owners are involved in
purchasing products for their business.
Omnichannel shoppers: More than half (53%) of small business owners
use the convenience of shopping both channels, with 82% shopping in
store and 66% shopping online.
More efficient: Small business owners plan to “get smart” increase
efficiency this fall by focusing on marketing and advertising (28%),
cash flow management (26%) and social media use (26%).
Fall clean-up: 56% of small business owners actually plan a fall
To help small business customers prepare for the busy fall and holiday
seasons, Staples is celebrating small businesses throughout October with
special savings and business tips. For small business expert tips and
details on savings visit: http://www.staples.com/Small-Business-Main/cat_BI823623
This Staples SBO Success survey was conducted online within the United
States by Harris Poll on behalf of Duffy & Shanley and their client
Staples, between August 26 – September 2, 2014 among 510 U.S. small
business owners, in each of the 4 regions (East, Midwest, South, and
West). This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
Staples makes it easy to make more happen with more products and more
ways to shop. Through its world-class retail, online and delivery
capabilities, Staples lets customers shop however and whenever they
want, whether it’s in-store, online, on mobile devices, or through the
company’s innovative buy online, pick-up in store option. Staples offers
more products than ever, such as technology, facilities and breakroom
supplies, furniture, safety supplies, medical supplies, and Copy and
Print services. Headquartered outside of Boston, Staples operates
throughout North and South America, Europe, Asia, Australia and New
Zealand. More information about Staples (SPLS) is available at www.staples.com.
Carrie McElwee, 508-253-1405