Small businesses plan to use promotional marketing and technology
to help drive profits
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Mar. 10, 2015--
The majority of small business leaders (87%) are optimistic about the
year ahead according to a recent Staples’ small business survey
conducted online by Research Now. And leaders are focused on results,
with the top three small business goals in 2015: increasing revenue
(76%), driving profits (70%) and gaining more customers (70%).
Promotional marketing (46%), better organization (38%) and software
technology upgrades (35%) are the top tactics small businesses plan to
use to meet these goals.
The survey also showed value is key to small businesses, with nearly 90%
saying they search for bargains in both their personal and business
lives. And small business leaders want to be rewarded for their loyalty,
with nearly 80 percent wanting to use vendors that offer rewards and
points that can be used toward future purchases.
“At Staples, we’re committed to helping our small business customers
with new services, competitive prices and the great products they need
to make more happen in their business,” said Alison Corcoran, senior
vice president, marketing, North American stores and online, Staples.
“We’re a resource for small businesses and have expanded new business
services, adding Staples Business Loans and Design Services, to help our
Additional Staples Small Business Survey facts:
Manage costs: 25% of small businesses plan to increase
technology use to help manage business costs.
Improve marketing: Nearly half of small businesses (47%) want
to stop spending money on ineffective marketing and promotional
Better customer service: More than two thirds (68%) want to
attract more customers this year, and more than one third (38%) want
to retain current customers longer.
Invest in employees: About one third (32%) report they want to
provide bonuses to their employees as part of their 2015 plan, and 29%
said they want to give their employees a raise.
Bargain hunters: The majority of small business leaders are
both bargain hunters in their personal life (88%) as well as at their
Rewards: Most small businesses leaders (79%) want to use
vendors that offer rewards and points that can be used toward future
Products and services: More than one third of small business
leaders want to grow their business by expanding their product line or
Staples Offers New Services for Small Businesses
To help small business customers make more happen in 2015, Staples has
launched new business services including:
Staples Business Loans powered by Lendio to help small business with
quick and easy access to capital. Visit
Staples.com/BusinessLoans to learn more.
Staples Design Services at Copy & Print Centers nationwide to help
small businesses bring their brands to life, from concept to creation,
with professionally designed logos and marketing materials. Visit
Staples.com/DesignServices to learn more.
Account™ to help small business customers manage their cash flow
and financing with purchase at Staples.
Plus an established suite of technology support from Staples EasyTech™
Services, and the ability to earn Staples
Rewards on everything in the store and take advantage of free
shipping on Staples.com.
The Staples 2015 small business survey was conducted online within the
United States by Research Now between January 3-February 6, 2015 among
999 small business leaders in each of the four regions (Northeast,
Midwest, South and West). For complete survey methodology, please
Staples makes it easy to make more happen with more products and more
ways to shop. Through its world-class retail, online and delivery
capabilities, Staples lets customers shop however and whenever they
want, whether it’s in-store, online, on mobile devices, or through the
company’s innovative buy online, pick-up in store option. Staples offers
more products than ever, such as technology, facilities and breakroom
supplies, furniture, safety supplies, medical supplies, and Copy and
Print services. Headquartered outside of Boston, Staples operates
throughout North and South America, Europe, Asia, Australia and New
Zealand. More information about Staples (SPLS) is available at www.staples.com.
Carrie McElwee, 508-253-1405