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Staples Debuts First-of-Its-Kind Entrepreneurial Store Featuring Crowdfunded Products

Winning Innovative Crowd2Shelf Products on Staples.com/fundable

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Aug. 11, 2015-- The winners of the inaugural Crowd2Shelf Contest debut on Staples’ new entrepreneurial store at Staples.com/fundable. Created by Fundable and sponsored by Staples, the Crowd2Shelf Contest drew thousands of startups across the country competing for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

Contestants demonstrated demand for their innovative products by gathering votes and crowdfunding pledges. A panel of innovation experts, including Fundable and Staples representatives, chose the winners based on votes, success of crowdfunding campaigns, and each judges’ understanding of what it takes for a startup to be successful.

The debut of the online store marks the first time a retailer has used crowdfunding to determine market demand and social support in choosing products to carry.

“We’re proud to showcase our Crowd2Shelf entrepreneurs through our new online store and help them launch their ideas,” said Daniel Reilly, Director of Product Design and Innovation at Staples. “We were incredibly impressed with the caliber of startup product companies that participated and are thrilled to offer our customers these innovative new products to help them make more happen.”

The winning products and contestants include:

  • Folding Bluetooth keyboard
    Jorno – Los Angeles, Calif. (exclusive to Staples)
  • Remote-controlled recessed LED lighting
    EVA – Wilmington, DE (exclusive to Staples)
  • Outlet-mounted Bluetooth music player
    The Plug Radio – Hollywood, Calif. (exclusive to Staples)
  • Smartphone-controlled lighting
    PlumAustin, Texas
  • Secure tablet holder
    nHand – Tulsa, Oklahoma

“We’re pleased to see the winners of the Crowd2shelf contest now available on Staples.com,” said Wil Schroter, CEO, Fundable. “The contest has been an incredible journey for each of these startup companies, and given each of them the opportunity of a lifetime to turn a great idea into a household name.”

About Staples:
Staples makes it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Headquartered outside of Boston, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at www.staples.com.

About Fundable:
Fundable.com is the largest business crowdfunding platform with nearly $200 million in commitments and exclusively dedicated to helping businesses. Different from any other crowdfunding platform, Fundable offers both rewards and equity business crowdfunding options. Fundable is a part of the Startups.co platform, the world’s largest startup launch platform with tools to help startups and entrepreneurs at any stage of their business.

About Sprosty Network:
Sprosty Network is a business strategy and innovation firm helping clients re-imagine technology and the delivery of products, services, and experiences. They have worked for companies ranging from Fortune 50 retailers to startups, and bring a wealth of expertise in leading and developing consumer technology, wireless solutions, and emerging technologies.

Source: Staples, Inc.

Staples, Inc.
Kaitlyn Reardon, 508-253-4195
Kaitlyn.Reardon@Staples.com
or
Carrie McElwee, 508-253-1405
Carrie.McElwee@Staples.com