FRAMINGHAM, Mass.--(BUSINESS WIRE)--Dec. 19, 2016--
Staples, Inc. (Nasdaq: SPLS) today announced that it has appointed
Faisal Masud to the newly created role of Chief Technology Officer. He
had previously served as Executive Vice President of Global E-Commerce
since joining the company in May, 2013.
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Faisal Masud has been named Chief Technology Officer at Staples, a newly created role combining the traditional roles of CIO and CDO. (Photo: Business Wire)
In his new role, Masud will be responsible for both e-commerce and
global technology and will report directly to Shira Goodman, Staples’
Chief Executive Officer and President.
“Faisal has been a change agent for the company, helping grow Staples
digital commerce, a key focus of our go-forward strategy,” said Goodman.
“Aligning our e-commerce and global technology organizations under one
leader will speed execution so we can more rapidly bring digital
solutions to market, and drive even greater innovation within the
business, as we continue to enhance our B2B customer experience.”
“Today’s digital leader must create a unified digital strategy, realize
synergies, and decide on the right investments, all while developing the
appropriate technology platform to support innovation, responsibilities
which traditionally have fallen to multiple positions,” said Masud. “As
Staples evolves its technology infrastructure it’s critical for the
organization to think digital and mobile first, and combining product
management with technology will drive change from one consolidated CTO
During his time at Staples, Masud has driven the build-up of
the company’s digital channels, lead e-commerce efforts across the
organization and been instrumental in the continued development of
Staples’ platforms and sites, including staples.com,
and related mobile assets.
Technology highlights from Staples under Masud’s direction include:
The expansion of the company’s omnichannel offering including the
ability to buy-online and pick-up in-store, ship from a store and Staples
Rush, the company’s same day delivery service.
The roll-out of Staples
Exchange, a unified platform that allows thousands of vendors to
sell through all of Staples’ e-commerce channels, with multiple
The development of the Staples
Easy System, powered by IBM’s Watson, and which brings the
“on-demand” world to businesses, allowing customers to order anytime,
anywhere, from any device they prefer.
Masud is an e-commerce veteran and has two decades of digital
experience, building end-to-end, global e-commerce solutions that have
driven growth and improved the customer experience. He joined Staples
from Groupon, Inc., where he was vice president and general manager,
responsible for managing Groupon Goods’ global strategy and execution.
Prior to joining Groupon, Masud was held various leadership roles at
eBay and Amazon.
About Staples, Inc.
Staples helps small business customers
make more happen by providing a broad assortment of products, expanded
business services and easy ways to shop – in stores, online, via mobile
or through social apps. Staples Business Advantage, the
business-to-business division, caters to mid-market, commercial and
enterprise-sized customers by offering a one-source solution for the
products and services they need, combined with best-in-class customer
service, competitive pricing and a state-of-the-art ecommerce site.
Headquartered outside of Boston, Staples, Inc. operates throughout North
and South America, Europe, Asia, Australia and New Zealand. More
information about Staples (NASDAQ: SPLS) is available at www.staples.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161219006229/en/
Source: Staples, Inc.
Mark Cautela, 508-253-3832