FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 25, 2017--
Staples, Inc. (Nasdaq: SPLS) today announced that Michelle Bottomley has
been appointed Chief Marketing Officer (CMO). In this role, Bottomley
will be responsible for marketing across Staples, helping to promote the
company’s pivot to focusing on its North American Delivery business. She
will report to Staples’ Chief Executive Officer and President Shira
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Michelle Bottomley has been named Chief Marketing Officer for Staples, Inc. (Photo: Business Wire)
“Michelle brings tremendous breadth and balance in the marketing
profession, and has a well-earned reputation as a leader of
high-performing teams,” said Goodman. “Her strong background in
business-to-business marketing, including working closely with and
leading sales teams, and deep expertise in digital marketing will be
critical as we transform Staples to be a solutions provider for
Prior to joining Staples, Bottomley was Global Chief Marketing and Sales
Officer at the human capital firm Mercer, where she helped significantly
grow revenue through world-class branding, demand generation and
data-driven digital experiences that integrated marketing and sales.
Earlier in her career, she was Chief Marketing Officer for Barclaycard,
one of the top five global credit card companies. Her ten-year career at
Ogilvy & Mather included the significant growth of Ogilvy’s consulting
organization and culminated in her role as Chief Operating Officer of
Ogilvy’s flagship office in New York.
Bottomley replaces former CMO Frank Bifulco, who had previously
announced his intention to retire in 2017, after three years leading
Staples’ marketing organization and helping to launch the recent “It’s
Pro Time” campaign.
Staples brings technology and people together in innovative ways to
consistently deliver products, services and expertise that elevate and
delight customers. Staples is in business with businesses and is
passionate about empowering people to become true professionals at work.
Headquartered outside of Boston, Mass., Staples, Inc. operates primarily
in North America, with additional offices in South America and Asia.
More information about Staples (NASDAQ: SPLS) is available at www.staples.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170525005446/en/
Source: Staples, Inc.
Mark Cautela, 508-253-3832