|Staples Launches Quill Brand in the United Kingdom|
| Business/Technology Editors|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--April 26, 1999--
...Office Supplies Retailer Expands European Presence...
Staples Inc. (NASDAQ:SPLS) today announced that it has launched its Quill catalog business in the United Kingdom to offer business customers access to competitive pricing, excellent customer service and a wide selection of office supply products.
"Europe is a target growth region for Staples and we see
tremendous potential for the Quill brand to help increase our share of
the office supplies business overseas," said Ronald L. Sargent,
president and chief operating officer of Staples. "Quill is an
excellent addition to our European operations; it satisfies the
demands of a broader market segment, in terms of size and product and
Quill's U.K. operations, including a call center that also serves
Staples Direct customers, are located in Birmingham, about 120 miles
north of London. A 120,000-square-foot distribution center in Dudley,
just west of Birmingham, also serves both Quill and Staples Direct
In addition to launching its Quill brand, Staples will open 20
office superstores in Europe during 1999. Currently, Staples has 50
stores in the United Kingdom and 25 stores in Germany, and operates
its Staples Direct catalog in those countries, as well.
Quill, which was acquired by Staples in May 1998, is a premier
database marketer and uses this expertise to identify and establish
relationships with its customers. Using extensive and sophisticated
data sets, Quill is able to target special product offerings and
customized catalogs to those who would be most likely to purchase from
them. For example, Quill produces a catalog that includes products
specifically tailored to the legal industry and distributes it to law
firms and attorneys.
"We have been extremely impressed with Quill's continued success
in the U.S. and the cost synergies achieved with the integration of
Quill and Staples Direct," said Sargent. "We're maintaining the best
practices of both companies and developing a highly effective direct
marketing organization, domestically and abroad."
Staples Inc. is a $7 billion retailer of office supplies,
furniture and technology to consumers and business from home-based
businesses to Fortune 50 companies in the United States, Canada, the
United Kingdom and Germany. Headquartered outside Boston, Staples
invented the office superstore concept and today is the largest
operator of office superstores in the world. The company has more than
44,000 employees serving customers through more than 950 office
superstores, mail order catalogs, e-commerce and a contract business.
More information about the company is available at
--30--sb/bos* CONTACT: Staples Inc. Media Contact: Shannon Lapierre Manager of Public Relations 508-253-8468 firstname.lastname@example.org or Investor Contact: Diane Basile Director of Investor Relations 508-253-7963 email@example.com KEYWORD: MASSACHUSETTS INTERNATIONAL EUROPE INDUSTRY KEYWORD: RETAIL