|Staples.com Selects I-Traffic for Online Advertising and Direct Marketing|
| Business/Technology Editors|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 8, 1999--Staples Inc. (NASDAQ:SPLS) today announced it has retained i-traffic as its online advertising and online direct marketing agency for Staples.com, the company's e-commerce business unit.
"We are extremely impressed with i-traffic's people and
capabilities and believe and expect they will help build our position
as the one stop e-commerce shop for small business," said J.B. Lyon,
vice president of marketing for Staples.com. "i-traffic was one of the
founders of online advertising and is a conceptual leader in online
direct marketing. The agency has a deep understanding of the Internet
and how to drive e-commerce sales."
i-traffic will manage all online media planning and buying and
online creative development for Staples.com to drive transacting
traffic to the site and maximize the company's online marketing
"i-traffic is pleased to add Staples to our 'Best of Breed'
client list of e-commerce leaders," said Scott Heiferman, chief
executive officer of i-traffic. "What really excites us is how
motivated Staples.com is to test new direct marketing strategies and
out-of-the-box creative ideas. We look forward to helping the best
office supply store on the Internet win droves of new customers!"
i-traffic helps e-commerce leaders maximize ROI from online
marketing programs. The agency serves as the exclusive online media,
creative and strategic planning agency for some of the Internet's
leading marketers, including Bertelsmann (DoubleDay Book Clubs),
Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare, USA
Networks Interactive (Internet Shopping Network, FirstAuction), among
others. i-traffic has full-service offices on both coasts and a staff
of over 100. Its corporate headquarters are based in Soho, N.Y.C. with
a west coast presence in San Francisco, Calif. i-traffic can be found
on the Internet at http://www.i-traffic.com.
Launched in fall 1998, Staples.com is Staples' e-commerce
business unit that serves the home office and business customer via
the Internet. The virtual store offers easy-to-use, customized
features and intuitive functions to slash the cost and hassle of
purchasing office supplies. More than 6,000 products are available on
Staples.com and it is open for business 24 hours a day, seven days a
week. Customers receive free delivery on all orders over $50 and
next-business day delivery is available in most U.S. markets.
Staples Inc. is a $7 billion retailer of office supplies,
furniture and technology to consumers and business from home-based
businesses to Fortune 50 companies in the United States, Canada, the
United Kingdom and Germany. Headquartered outside Boston, Staples
invented the office superstore concept and today is the largest
operator of office superstores in the world. The company has over
44,000 employees serving customers through more than 980 office
superstores, mail order catalogs, e-commerce and a contract business.
More information about the company is available at
--30--mm/bos* CONTACT: i-traffic, inc. Myles Weissleder, 212/219-0050, ext. 226 firstname.lastname@example.org or Staples Inc. Shannon Lapierre, 508/253-8468 email@example.com or Corporate Ink Mary Jane Mortell, 617/969-9192 firstname.lastname@example.org KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS INTERACTIVE/MULTIMEDIA/INTERNET RETAIL