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BACK Selects I-Traffic for Online Advertising and Direct Marketing
    Business/Technology Editors

    FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 8, 1999--Staples Inc. (NASDAQ:SPLS) today announced it has retained i-traffic as its online advertising and online direct marketing agency for, the company's e-commerce business unit.

"We are extremely impressed with i-traffic's people and capabilities and believe and expect they will help build our position as the one stop e-commerce shop for small business," said J.B. Lyon, vice president of marketing for "i-traffic was one of the founders of online advertising and is a conceptual leader in online direct marketing. The agency has a deep understanding of the Internet and how to drive e-commerce sales."

i-traffic will manage all online media planning and buying and online creative development for to drive transacting traffic to the site and maximize the company's online marketing investments.

"i-traffic is pleased to add Staples to our 'Best of Breed' client list of e-commerce leaders," said Scott Heiferman, chief executive officer of i-traffic. "What really excites us is how motivated is to test new direct marketing strategies and out-of-the-box creative ideas. We look forward to helping the best office supply store on the Internet win droves of new customers!"

About i-traffic

i-traffic helps e-commerce leaders maximize ROI from online marketing programs. The agency serves as the exclusive online media, creative and strategic planning agency for some of the Internet's leading marketers, including Bertelsmann (DoubleDay Book Clubs),,, Disney Online,, SelfCare, USA Networks Interactive (Internet Shopping Network, FirstAuction), among others. i-traffic has full-service offices on both coasts and a staff of over 100. Its corporate headquarters are based in Soho, N.Y.C. with a west coast presence in San Francisco, Calif. i-traffic can be found on the Internet at


Launched in fall 1998, is Staples' e-commerce business unit that serves the home office and business customer via the Internet. The virtual store offers easy-to-use, customized features and intuitive functions to slash the cost and hassle of purchasing office supplies. More than 6,000 products are available on and it is open for business 24 hours a day, seven days a week. Customers receive free delivery on all orders over $50 and next-business day delivery is available in most U.S. markets.

About Staples

Staples Inc. is a $7 billion retailer of office supplies, furniture and technology to consumers and business from home-based businesses to Fortune 50 companies in the United States, Canada, the United Kingdom and Germany. Headquartered outside Boston, Staples invented the office superstore concept and today is the largest operator of office superstores in the world. The company has over 44,000 employees serving customers through more than 980 office superstores, mail order catalogs, e-commerce and a contract business. More information about the company is available at


     CONTACT: i-traffic, inc.
              Myles Weissleder, 212/219-0050, ext. 226                                        
              Staples Inc.
              Shannon Lapierre, 508/253-8468                       
              Corporate Ink
              Mary Jane Mortell, 617/969-9192