|The Back-to-School Buzz From Staples|
| Business Editors and Features/Education Writers|
FRAMINGHAM, Mass.--(BUSINESS WIRE FEATURES)--July 14, 1999--It's the last back-to-school season of the decade and students of all ages are revving up their shopping lists to get them to the millennium in style.
The back-to-school experts at Staples say that this year's
hottest school supplies have a bold new twist in color, texture and
style. Binders, notebooks and even lunchbags are influenced by the
more than 60 million students who fit into Generation Y, follow the
fashion trends and respond to anything "extreme." Here are the trends
to watch for:
1. "Fruit" and "Ice" colors are in. Strawberry, blueberry, grape
and lime describe the latest color trends in school supplies,
especially in plastic file boxes, binders, pens and magazine files.
Newell's Box Office and Whatchamabox and Iris' Project Clear Case are
predicted to be big hits this year. Storex has introduced a unique
line of DuraTech heavy-duty plastic binders with a special pullout
handle, available in frosted colors including fuschia and teal blue.
Fruity colors are also appearing in phones by V-tech, with colors as
scrumptious as cherry and sour apple.
2. Fake fur: The fabric for fall. Can you say pre-teen chic?
Funky, fashionable and sure to make a statement in class, fake
fur-covered assignment books, planners and pencil pouches make school
supplies a fun fashion accessory. Norcom makes a wide array of
products in retro-colored solids and animal prints.
3. Generation Y makes a statement in licensed products. Look out
for Gen Y influences to appear on shelves this fall, including
notebooks, assignment books and two-pocket portfolios from Stuart Hall
sporting ESPN's X-games, Looney Tunes and even MTV. Not only is Star
Wars a hit at the box office, but Darth Maul, Jar Jar and Queen
Amidala make their appearance on a whole host of back-to-school
products this year, including pens and pencils by Pentech, calendars
and planners from DayRunner and notebooks and two-pocket folders from
4. Gel inks make writing fun. Gel ink glides onto paper and is
the latest way students can capture their thoughts in vibrant color.
Look for Sanford's Unigel line of pens, available in bright colors and
ergonomic designs. Milkey pastel-colored gel ink pens by Pentel should
also be popular this fall.
5. Highlighters have new "dry" technology. Reselling college
textbooks just got easier. The new dry highlighter by Manco allows
students to highlight text and erase without damaging the page.
Sanford's popular Liquid Accent highlighters are back again this fall
and feature a unique ink cartridge that's visible through a clear
6. Binders that show off your personality. Avery's new line of
viewbinders offers students the ability to slide photographs and
mementos over a background of fun camouflage, butterflies and 70's
"flower power" patterns. The new, non-stick overlay allows kids to
personalize their binders without the worry of photographs sticking to
7. Lunchbags for the urban trailblazer. Lunchbags have gone from
plain to sporty and the latest designs from Roundhouse resemble a
mini-backpack, complete with thick glaciertherm insulation and rugged
tear-resistant material. Glacier Gear lunchbags come in bright blue,
red and green, and are perfect for the student looking for a stylish
yet functional accessory.
8. Portable phones make keeping one phone number all four years
of college a reality. Digital phones have never been more convenient
to carry or affordable to own as this year's selections from Nokia.
The 5100 Series phones offer great quality and a convenient
alternative to sharing the phone with a dorm mate. Special attachable
face plates spice it up with a splash of color.
9. Student desks made with computers in mind. Computer
workstations are more popular than ever for the Internet-surfing
student. They are sleeker, lighter and more ergonomic than the typical
dorm room setup. The Malibu workstation by Studio is the latest
package that offers a workstation, slide out keyboard shelf, printer
shelf, storage hutch and adjustable chair.
10. Calculators that can be upgraded in a flash. The new "Flash"
technology from Texas Instruments is one of the newest trends in the
calculator category. With the new TI-83 Plus, students can upgrade the
calculator through the computer. The TI-73, the first graphing
calculator geared towards junior high curriculum, is also sure to be a
hit. If memory is a key requirement, Casio's 9850 offers more than 32
KB of memory and is a great value.
11. Computer monitors grow in size and affordability. A great
accessory for the student who wants a bigger screen size for school
work and Internet surfing. The 17" and 19" monitors by Sony are more
affordable than ever.
12. Productivity software enters the college market. Share info
and projects with classmates and professors through your own Intranet
study group. Make eye-catching A+ quality class presentations.
Streamline your databases. Microsoft's latest hot seller, Office 2000,
is not just for the busy professional but makes a great software
solution for students.
Staples Inc. is a $7 billion retailer of office supplies,
furniture and technology to consumers and businesses from home-based
businesses to Fortune 50 companies in the United States, Canada, the
United Kingdom and Germany. Headquartered outside Boston, Staples
invented the office superstore concept and today is the largest
operator of office superstores in the world. The company has over
44,000 employees serving customers through more than 980 office
superstores, mail order catalogs, e-commerce and a contract business.
More information about the company is available at
--30--sb/bos* CONTACT: Staples, Inc. Christina Erridge, (508) 253-7375 firstname.lastname@example.org KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: EDUCATION