|At Staples, It's 'Back To School. And On To The Next Thing.'|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 24, 2003--
Staples Launches National Back-to-School Season By Making It Easier Than Ever To Shop For School Supplies
Staples, Inc., (Nasdaq:SPLS) will officially launch its national back-to-school season next week, with a new commercial and a host of in-store initiatives designed to make it easy to shop for school supplies.
A new 30-second commercial introduces "Back To School. And On To the Next Thing," communicating that Staples will deliver a quick "in and out" experience for busy shoppers. The message is carried across all Staples back to school marketing materials, including in-store signage, circulars, e-mail messages and on Staples.com.
The new advertisement, which will appear next week in early back-to-school markets and nationally on August 4th, focuses on the busy life of a parent and the difficult task of finding time to shop for school supplies. The spot delivers the message that Staples offers the best solution for parents on-the-go, by creating the easiest shopping experience for back to school supplies. The tagline "Back to school shopping at Staples. That was easy." closes out the commercial.
"Our customers have told us they are time starved. We've responded this back-to-school season by making it easy for them to get the supplies they need quickly," said Shira Goodman, executive vice president of marketing at Staples. "Staples is well known as the back to school destination based on our great prices and selection of products. Now we hope customers will also notice our fast and friendly service as they come in, get what they need, and quickly check off their back to school shopping 'to do' lists."
A few of the many ways that Staples is making it easy to shop for school supplies this year include:
Classroom Supply Lists- To make it easy to select exactly what a student needs for the new school year, Staples customers can access more than 50,000 classroom supply lists, created by teachers across the country for their classroom. In addition, all Staples stores offer recommended supply lists for each grade, from pre-school through 12th grade, to guide shoppers. For the first time at Staples, supply lists can be created by teachers and accessed by parents both in-store and online at www.stapleslists.com. This innovative service helps minimize the need for a second school supply trip by connecting parents and teachers before school begins.
Supply Centers - Back-to-school shoppers at Staples can now find must-have supplies all in one place in easy-to-shop Supply Centers. "Grab and Go" bins make it easy to shop, without having to roam around the store. Staples Supply Centers are stocked with the critical basics like filler paper, pencils and folders, as well as innovative, popular products, such as The Original Book Sox, Sharpie pens in new colors, and extra sticky Post-it notes.
Extended Hours- Staples stores are extending shopping hours at many locations to accommodate customers' busy schedules so they can shop before or after work. Most stores will open as early as 7 a.m. and stay open until at least 9 p.m. The Staples store locator at www.staples.com provides store hours and phone numbers.
In-Stock Selection - Since Staples is in the supplies business all year long, inventory is continuously replenished. Early bird shoppers and procrastinators will find the same expansive assortment of products through school openings, and beyond.
Shop Online- Parents can get their children ready for school from home or the office by shopping online at www.staples.com. Staples had dedicated an entire section of its Web site to back-to-school with special deals and product suggestions.
Staples, Inc., an $11.6 billion retailer headquartered outside of Boston, sells a wide range of office products, including supplies, technology, furniture, and business services. Staples is committed to make buying office products easy. Nearly 58,000 associates serve consumers and businesses of all sizes -- from home-based businesses to Fortune 500 companies in the US, Belgium, Canada, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom. Staples invented the office superstore concept and today, with approximately 1,500 office superstores, is the largest operator of office superstores in the world. Staples also serves its customers through its mail order catalog, e-commerce and contract businesses. More information is available at http://www.staples.com.
CONTACT: Staples, Inc.