|In Denial of All Those Piles? Staples Makes it Easy to File; Staples Launches New Television Commercial Highlighting Productivity for the New Year|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Dec. 31, 2003--In danger of an office avalanche? Rather than wait for the landslide, set aside some time to start off the year organized. With some simple tools and a little know-how, you can keep your office organized, be more productive and less stressed. To encourage office dwellers to dig out from the paper storm of 2003, Staples has launched a new television commercial focused on how Staples makes it easy to get organized.
The new commercial will debut on Sunday, January 4, during CBS Sunday Morning and CSI Miami on CBS. Titled "Career Day" the spot uses humor and empathy to depict a businessman in dire need of organizational assistance. Hosting a fourth grade class career day, he turns in desperation to unsuspecting ten-year olds to solve his paper pile up. The spot closes with tips on how to get organized.
"One of the biggest myths about getting organized is that it takes a lot of time and effort," said Shira Goodman, Staples executive vice president of marketing. "Staples has a host of products that make it easy to tame the paper overload. Believe it or not, it takes less time to get organized than to overcome the obstacles created by being disorganized."
To help tame the clutter, Staples offers filing, storage and organizational products in convenient store locations, online or through its catalog. Some of this season's best solutions to de-stress your desk are:
Staples has also just made it easier to run a small business with a Staples Business Credit Account, making it easy to keep business expenses separate and providing detailed billing records. You earn up to five percent back on qualifying purchases and can access your account online anytime of the day. For more information, log onto www.staples.com/businessaccount.
About Staples, Inc.
Staples, Inc. (Nasdaq: SPLS) is headquartered outside of Boston and sells a wide range of office products, including supplies, technology, furniture, and business services. With 2002 sales of $11.6 billion, Staples is committed to make buying office products easy. Nearly 58,000 associates serve consumers and businesses of all sizes -- from home-based businesses to Fortune 500 companies in the US, Belgium, Canada, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom. Staples invented the office superstore concept and today, with approximately 1,500 office superstores, is the largest operator of office superstores in the world. Staples also serves its customers through its mail order catalog, e-commerce and contract businesses. More information is available at http://www.staples.com.
CONTACT: Staples, Inc.