A The Quest is On to Find the Next Great Easy Office Product to Make Work and School Life Easier!
FRAMINGHAM, Mass., Sep 26, 2006 (BUSINESS WIRE) -- Today, Staples Inc. (Nasdaq: SPLS) launches its third annual
Staples Invention Quest(R) challenging its customers to be the brains
behind the next great office product. New this year is Staples(R)
Invention Quest(R) Kids(R). In collaboration with By Kids for Kids Co.
(BKFK(TM)), Staples is giving kids up to the age of 18 the chance to
bring their ideas for easy school or office products to fruition.
Furthering Staples' commitment to making it easy, Staples Invention
Quest(R) helps uncover even more new office products that simplify the
"Through Invention Quest(R), Staples' customers of all ages may be
the mastermind behind the next must-have product that will make their
lives easier," said Jevin Eagle, senior vice president of Staples
Brands for Staples, Inc. "Invention Quest furthers our brand
commitment to creating the world's best office products."
"Kids are natural inventors. In fact, the calculator was invented
by Blaise Pascal at the age of 18 and the electronic television by
Philo Farnsworth at the age of 14," said Norman Goldstein, Founder and
CEO of By Kids For Kids. "Staples Invention Quest(R) Kids is a great
platform for parents and teachers nationwide to motivate kids to use
their imagination and potentially come up with the next big thing."
Last year's winner, Sarah Pantaleo of Harleysville, Pennsylvania,
beat out approximately 14,000 other entries with her Spindex(TM)
product. The Spindex(TM), which is now for sale at Staples stores
nationwide, allows users to separate recorded CDs from blank ones on
their spindle rack via an easy organization system. Additional
Invention Quest(TM) products that hit shelves this fall as Staples
brand products include DigiDots(TM), which allows users to adhere
their CD files where they are most accessible, and DigiFiles(TM),
which creates an easy, stylish way to organize CDs via tabbed divider
"In college, I always noticed people looking for products to help
simplify their daily routines," said Sarah Pantaleo, 2005 Invention
Quest Winner. "Staples Invention Quest(R) allowed me to bring my idea
of the Spindex(TM) to life, offering people a way to easily keep track
of all their CD files."
Office products play a significant role in people's daily routines
nationwide. According to a recent Staples survey of more than 500
business people across the country, as conducted by Survey Sampling
International, Staples discovered:
-- When asked which office product is most apt to leave their desk
and never return, 73 percent of respondents named their favorite pen
-- 31 percent of respondents most identified with the
self-adhesive note, as they strive to always remember important
-- Among office products that are listed as useless or frustrating
are the copy machine, with 42 percent of respondents expressing dismay
at its constant malfunctions, and the floppy disk, with 51 percent
proclaiming it is near office extinction
The deadline to enter Staples Invention Quest(R) is November 27,
2006, and the winner will be announced April 2007. Everyone is invited
to enter Staples Invention Quest(R) at any Staples store nationwide,
or by logging onto www.staples.com/IQ for an entry form and complete
list of rules and eligibility requirements.
Multiple finalists' products may be brought to market under the
Staples brand and sold exclusively by Staples in its nearly 1,300 U.S.
stores and on Staples.com. A panel of judges will select the best
Staples Invention Quest(R) and Staples Invention Quest(R) Kids product
entry and a winner from each category will receive $25,000 and
royalties if Staples brings the winning product to its shelves. Eight
semi-finalists, consisting of four kids and four adults, will be
awarded cash prizes of $5,000 and the possibility to have their idea
created and sold by Staples.
About By Kids For Kids Co.
By Kids For Kids Co., a closely held corporation based in
Stamford, Conn., is the leading global marketing, branding and
licensing company dedicated to making kids' ideas a reality. Their
mission is to inspire, motivate and stimulate the innovative spirit
within all kids. In addition to providing free support and educational
resources to the world's children, BKFK(TM) provides entrepreneurial
experiences for young inventors and supports the entire ideation
through commercialization process. Learn more at: www.bkfk.com
About Staples Brands
Staples offers its customers more than 2,000 Staples brand
products in stores, on Staples.com and through catalogs. Products
range from ink and toner to paper, filing systems and technology
accessories. All Staples products undergo an intense independent
laboratory quality-testing program and are 100 percent satisfaction
Staples, Inc. invented the office superstore concept in 1986 and
today is the world's largest office products company. With 69,000
talented associates, the company is committed to making it easy to buy
a wide range of office products, including supplies, technology,
furniture, and business services. With 2005 sales of $16.1 billion,
Staples serves consumers and businesses ranging from home-based
businesses to Fortune 500 companies in 21 countries throughout North
and South America, Europe and Asia. Headquartered outside of Boston,
Staples operates more than 1,800 office superstores and also serves
its customers through mail order catalog, e-commerce and contract
businesses. More information is available at www.staples.com.
Alan Taylor Communications
Casey Cotton, 212-714-1280
Deborah Hohler, 508-253-8509