|Staples.com Customers Lead Its Web Site Evolution|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 9, 2000--
Revamped E-commerce Site for Small Business Features Improved Navigation, Drill-down Searching and Persistent Shopping Cart and Lists
Staples.com, a leading e-marketplace for small business, today announced a dramatic customer-driven site redesign that significantly increases the performance and efficiency of www.Staples.com. New, best-in-class functionality includes persistently viewable shopping cart and personalized shopping lists, precision searching and an easy to navigate layout.
"We have partnered with our customers and created a site designed by small business for small business," said Jeanne Lewis, president of Staples.com. "By leveraging our customers' feedback, our award-winning site just got better. The new time-saving features help small businesses focus on the success of their companies -- not just running their offices."
Staples.com conducted hundreds of hours of usability testing, evaluated customer emails and customer insight generated from online quality rating service provider, BizRate.com. The result is a redesigned site that empowers customers to better take advantage of Staples.com's intuitive features and functionality, quickly find the products they seek and effortlessly complete their purchases.
Specific site improvements include:
-- Persistently viewable shopping cart for ease in selecting and viewing items;
-- Intuitive navigational framework for improved usability;
-- Persistent personalized time-saving features for quick acess;
-- Precise product searching capabilities;
-- A dramatically shortened registration process; and
-- An online Rebate Center for e-commerce, catalog and retail shoppers to print rebate forms and check the status of submitted rebates.
Staples.com is creating a leading business-to-business electronic marketplace offering a comprehensive solution for all of the office needs of business customers. Staples.com currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of all three of Staples Inc.'s (NASDAQ: SPLS) e-commerce sites: Staples.com, Quill.com and StaplesLink.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Staples, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-Q for the most recently ended quarter.
CONTACT: Staples Inc. Schwartz Communications Debby Hohler Carissa Caramanis 508-253-8509 781-684-0770 firstname.lastname@example.org email@example.com