|Staples Makes It Easy To Be Totally Organized AND Totally Fashionable This School Year|
Exclusive New Patterns and Colors for Back-to-School Supplies Help
Students Get Organized Their Way
FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 9, 2007--Staples, Inc., (NASDAQ: SPLS) the world's largest office products company and top retail destination for back-to-school shopping, is helping students organize their way this season. This year, Staples is making it easy for teens to go back-to-school by carrying its widest selection of school supplies ever and tripling its selection of patterns and colors with the addition of 13 exclusive patterns and 12 new colors. These new fashion-forward colors and patterns will be featured across a wide array of high-tech and organizational products, giving students multiple options to personalize, customize and organize in a way that works best for them.
Staples has applied exclusive new patterns like Hawaiian Board Shorts, Argyle, European Landmarks and Exploding Spheres and colors such as Acid Green and Power Pink to notebooks, binders, planners, padfolios and computer accessories. These designed products make it easier than ever to coordinate a stylish look that will help students express themselves and stay organized at the same time.
"At Staples, we track the trends and talk to teens," said Jevin Eagle, executive vice president of merchandising at Staples. "This year, we paired focus group research with the latest fashion trends from Europe, resulting in our widest selection of back-to-school items ever. We know that teens know how to organize, so we wanted to offer them the coolest new colors, patterns and products that will help them personalize their back-to-school gear in a whole new way."
Totally Organized and Totally Fashionable
Staples teamed up with its vendors to find the hippest and most functional assortment of items. Partner vendors include Mead, LockerMate, Crayola, Hewlett-Packard, Book Sox, Dickies and Foohy. Staples top products for the 2007 back-to-school season include:
Staples(R) Branded Exclusive Designs: Once again, Staples has designed and applied coordinating colors and patterns to computer accessories such as flash drives, notebooks, binders, planners and padfolios to help students create a truly customized back-to-school look. Staples has made it easy for students to be both cool and organized.
Dickies(R) products: New this year at Staples is a line of stylish backpacks by Dickies that are ideal for students heading to the classroom or the playing field. These multi-use backpacks come in a variety of bold new colors and styles. New features include messenger bags and coordinating pencil pouches. Also offered exclusively at Staples are matching Dickies composition notebooks and folders to help complete the coordinated look. ($.99-$29.99)
Splat Calculator: In new back-to-school colors, the exclusive new splat design calculator makes working with numbers fun. Customize students' looks with a choice of colors and unique designs appealing to a range of tastes and ages. Available in teal, pink, green and blue. ($9.99)
Social cards (in minutes!): Teens can now bring their online personas to the real world in minutes through social cards. With Staples exclusive technology, students can customize, design and print their own unique cards - while they wait - to share contact details, including online social networking IDs, with friends and family. Available in Staples stores at the Copy & Print Center. ($19.99/100 black & white cards or $29.99/100 colored cards)
Mead(R) Five Star(R) Sound products: School never sounded so good! To meet the needs of today's music-crazed teens and on-the-go college students, Mead is introducing the first-ever line of plug-and-play school supplies, from binders to desk cases. The Five Star Sound products feature high-quality, lightweight, built-in speakers and include pockets made to fit any type of device, including iPods, MP3 players, cell phones and more. In addition, the products feature a share port, so friends can link their Five Star sound-enabled products together and amplify the volume for 360 degrees of sound. ($14.99-$29.99)
Staples(R) better binder(TM): Built for life, with reinforced rubber spine and edges for long-lasting durability, this resilient design can withstand heavy-duty, daily use. The Better Binder has an improved ring system with easy open button and rings that close tightly so pages won't rip when turning. Available in 1-inch and 1.5-inch sizes in a wide variety of Staples back-to-school colors. ($6.99-$7.99)
Crayola(R) Total Tools(TM): Crayola is putting the "cool" in back-to-school tools, with its new, state-of-the-art Total Tools line, designed for students to achieve superior results on all their school assignments and craft projects. Whether it's measuring, cutting, gluing or writing, there's a tool that's up to the task. Each tool comes fully loaded with soft, squishy grips in bold, contrasting colors, making them comfortable to hold and easy to control. ($3.99-$5.99)
LockerMate(R) Lighted Vanity: The LockerMate magnetic vanity with light includes a write-and-wipe area on the outside. The inside features a lighted three-way mirror, hooks and a small storage bin. The product comes in black, pink, lime green and blue. ($9.99)
Foohy(R) scented products: Need a recess from ordinary school supplies? The Foohy products include a wide array of fun markers, erasers, pencil grips and accessories. Tweens love using everything from the smelly Monkey Head erasers to the Retro Lava Lamp pencil sharpeners. These premium-quality products are sure to jazz up any school project. ($0.99)
Hot Sox(TM) Book Sox(R): Introducing the hottest new way to cover school books. Hot Sox book covers are constructed from heat-sensitive, stretchable fabric that change colors when touched. Best of all, these colorful and durable covers require no measuring, cutting or taping. Colors include Slurpee (changes from green to white), Creamsicle (changes from orange to white), X-ray (changes from dark grey to light grey to white), Grape Juice (changes from purple to blue to white) and Bubble Gum (changes from light purple to white). ($4.99)
Write it Your Way: With the largest ever selection of pens and pencils, Staples' back-to-school line lets students choose from different styles, colors, sizes and patterns to have a truly personalized choice of writing products. Staples has an assortment of more than 500 writing instruments from more than a dozen vendors including: Revu & Galileo (both Staples brand exclusives), uni-ball(R) JetStream, Kooky Klickers(R) (shown) and Paper Mate(R) Expressions pens.
Lane Leather Task Chair: A comfortable, sturdy chair is essential to the homework space. Featuring soft body cushions and pronounced lumbar for comfort and support, the Staples Lane chair helps students fine tune their seating position to enhance work performance. The one-touch pneumatic lift with adjustable tilt tension easily allows feet to rest on the floor to alleviate spine tension. ($129.99)
Vaultz(TM) products: The fun and fashionable way to store the small stuff for back-to-school. Designs include blue plaid, pink plaid, pink leopard, green camouflage, solid black and solid blue. Vaultz are lockable for added privacy and security, and are available as pencil boxes and index card boxes. ($9.99)
HP dv6451us Laptop: HP innovation is most visible in this breakthrough notebook that integrates fashion and technology. With its high-gloss style in an exclusive Wave design, the HP Pavilion dv6451us Entertainment Notebook PC makes it cool for students to work, study and research. Then, when the work is done, they can turn on the fun by enjoying DVD movies, music, photos, video, karaoke, live or recorded TV and now games at the touch of a button with HP QuickPlay. The integrated microphone and HP WebCam make it easy to chat live or capture, edit and share photos and videos. ($999.98 with $50 Easy Mail-In Rebate)
HP Photosmart C5280 All-in-One printer, scanner, and copier: The HP Photosmart C5280 All-in-One makes it easy to print school reports, presentation documents, class notes and photos in color! With this all-in-one printer, students can print archival documents and save directly onto CDs/DVDs (requires printable CD/DVD media, sold separately). It's so easy, students can even save, share and print school materials by simply inserting a memory card and then viewing on a 2.4-inch image display - all without a PC. ($149.98)
Staples(R) Locker-Mounted Easy Button: Now anyone can hang an easy button on a locker, fridge or wall with the hanging Staples Easy Button complete with mounting cradle. And everyone can feel good about giving back since the Staples Foundation for Learning(TM) will donate $1 of each product sold, up to $1 million, each year to the Boys & Girls Clubs of America. ($5.99)
Visit www.staples.com/btspr for even more news and photos.
For information on stores and back-to-school information in Canada, please contact Alessandra Saccal at 905-737-1147 ext. 2363 or firstname.lastname@example.org.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 74,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2006 sales of $18.2 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 1,900 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
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