|Staples Survey Reveals: A Shred a Day Keeps the Stress Away|
With Americans facing an unstable economy, concerns about their financial future and personal security continue to rise - and for good reason. According to recent reports, the number of reported security breaches has increased significantly over years past*. Staples' survey revealed that shredding made consumers feel safer (92 percent) and calmer (42 percent), allowing for an emotional release. Emotional release can help reduce stress, and one third of respondents agreed that shredding made them feel they've just let go of the past and can start a new chapter of their life. In fact, 86 percent felt shredding would help them get rid of clutter in their life and nearly half (49 percent) believe that shredding helps them maintain a balanced life.
"Staples' consumer survey confirms what we have found in our research," said Consumer Psychologist Richard Feinberg of Purdue University. "Consumers use products like a shredder for utilitarian purposes but then these products have very significant and positive emotional and psychological impacts. These psychological impacts may not even be known by the consumer, but they can unconsciously improve their life. In a world where people are time deprived, increasingly stressed, and feeling more and more out of control, shredding may provide positive psychological fuel."
Other survey findings include:
The survey was conducted in association with the official launch of Staples' new line of shredders, which include the latest technology and security options to provide greater value to customers and help prevent identity theft. Staples' new shredders are equipped with powerful technologies and safety features, such as:
"These shredders bring added security and peace of mind to customers on multiple fronts," said Eric Cayton, senior category manager of merchandising for Staples. "Customers can gain an emotional release from the shear act of shredding, and trust they are getting the highest quality machines from Staples that can help protect them from identity theft. We continue to be at the forefront of innovation, and these shredders deliver power, value and performance in ways only available from Staples."
Staples, the world's leading retailer of shredders, developed the new line to offer advanced features and designs that deliver value and quality to both personal and small business customers. Seven models enable customers to customize their shredder to fit their everyday needs, with a variety of shredding sizes, capacities and features. The new line includes:
Additional information about the full line of Staples brand shredders can be found by visiting http://www.staples.com/shredders.
About the Staples Shredding Survey
An online study was conducted by MarketTools, Inc. among men and women, Age 18+ who own a home shredder. A pre and post shredding approach was utilized specifically to solicit consumers' feelings, beliefs and emotions associated with shredding. The sample size was 523 and the margin of error is ± 4.2 percent on the total sample and is 6 percent on the single gender sub-samples. The study was fielded January 16 to 22, 2009.
About Staples Brand Products
With products ranging from shredders and monitors, paper and staplers, and furniture and accessories to outfit any office, Staples offers its customers more than 2,400 ways to save with Staples(R) brand products. Available in stores, online at Staples.com and through catalogs, every Staples(R) brand product undergoes an intense independent laboratory quality-testing program and is 100 percent satisfaction guaranteed.
Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products, including supplies, technology, furniture, and business services. With $27 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia. In July 2008, Staples acquired Corporate Express, one of the world's leading suppliers of office products to businesses and institutions. Staples invented the office superstore concept in 1986 and is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com.
* Businesses and other organizations disclosed 656 breaches last year, according to the Identity Theft Resource Center, a non-profit organization that helps victims of identity theft. That's up 47% from the 446 breaches reported in 2007.
High-resolution images and fact sheets for the new shredder line are available at http://www.staples.com/shredderpr.
SOURCE: Staples, Inc.