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Staples Welcomes Amazon Kindle to Stores this Sunday
Customers To Experience and Learn About All-New Kindle in Staples Stores Nationwide

FRAMINGHAM, Mass., Oct 07, 2010 (BUSINESS WIRE) --

Staples, Inc. (NASDAQ: SPLS) today announced that Kindle, Amazon's #1 best-selling, most-wished-for and most-gifted product for two years running, is available in all stores nationwide beginning this Sun., Oct. 10. Staples, the only office superstore to carry Kindle devices, developed unique interactive displays that allow customers to experience and learn more about the all-new Kindle which recently launched to rave reviews from the New York Times, Wired, USA Today, PC World, PC Magazine, and more.

"Kindle is just one example of a host of hot tech items customers can get at Staples this holiday season," said Jevin Eagle, executive vice president of merchandising and marketing at Staples. "From our hands-on displays to our knowledgeable associates, Staples makes buying technology easy any time of year."

Kindle is Amazon.com's best-selling product, a reading device that wirelessly downloads books, magazines, newspapers, blogs, and personal documents to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight. The all-new Kindle has a new electronic-ink screen with 50 percent better contrast, is 21 percent smaller and 15 percent lighter, boasts 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, and more--all for only $139.

Staples now carries the following new Kindle devices:

  • Kindle ($139.00) - Wi-Fi, 6" diagonal
  • Kindle 3G ($189.00) - Free 3G + Wi-Fi, 6" diagonal
  • Kindle DX ($379.00) - Free 3G, 9.7" diagonal (available at Staples mid-November 2010)

Staples now also carries a full assortment of Kindle accessories. Kindle is part of several new exciting technology products available from Staples in time for the 2010 holiday season. Staples will announce their full line-up of top tech products and other great savings for the season later this fall.

Staples makes buying technology easy, and as one of the leading retailers of computers, printers, software, ink and toner, customers can take advantage of Staples' extensive technology offerings year-round. In addition, at every U.S. store, Staples EasyTechs provide customers with a wide range of technology services such as new computer set-up, hardware and software installations, data transfer and security, and repair and troubleshooting. Visit www.staples.com/techservices to learn more.

About Staples

Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products and services. Our broad selection of office supplies, electronics, technology and office furniture as well as business services, including computer repair and copying and printing, helps our customers run their offices efficiently. With 2009 sales of $24 billion and 91,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Staples invented the office superstore concept in 1986 and today ranks second worldwide in e-commerce sales. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.

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SOURCE: Staples, Inc.

for Staples, Inc.
Shawna Hassett, 401-274-0001 x410
Shassett@duffyshanley.com
or
Staples, Inc.
Karen Pevenstein, 508-253-0879
Karen.Pevenstein@staples.com