|Staples.com Mobile Website Brings Easy to Customers' Smartphones|
FRAMINGHAM, Mass., Jun 15, 2011 (BUSINESS WIRE) --
Staples, the world's largest office products company and a trusted source for office solutions, today announced a new mobile Staples.com website, M.Staples.com, which brings easy to customers' smartphones. The new mobile site features enhanced product ratings and reviews, one click to an optimized Ink & Toner finder, a Staples retail store locator with automatic GPS, store inventory lookup and enhanced on-site search, including an auto-suggest feature. Whether shopping for cleaning and breakroom supplies or checking out the latest tablets, customers can easily turn to M.Staples.com.
Staples understands that today's small business owners and consumers are constantly on the go. Particularly important to them is the ability to access product information whenever and wherever they want, and Staples' new mobile site gives them a full-site experience, with rich product details, ratings and reviews. In addition, as customers increasingly engage their favorite brands through social media, the new mobile website also allows users to share product reviews and become a fan of Staples on Facebook, or follow Staples on Twitter.
"At Staples we're always looking for ways to bring easy to our customers, wherever they are, so they can research, shop and buy a wide range of products and services for their office," said Steven Bussberg, Senior Vice President, Staples.com. "Mobile devices offer new and exciting ways for us to engage with customers whether they're in their homes or offices, on the road, or in one of our stores."
The new mobile site at M.Staples.com also makes cross-channel shopping easier for customers. From their smartphones, customers can order a product and have it shipped to their nearest Staples, locate the closest Staples retail location and check available inventory, and, while in a Staples store, quickly scan product reviews online. M.Staples.com also features a synchronized shopping cart, which allows users to log-in, browse items and add them to their cart right from the mobile web site, on Staples.com, or at one of the in-store kiosks at Staples' retail locations.
M.Staples.com is a major enhancement to Staples' first generation mobile website, which was launched last year and works with all smartphones, including early versions of Blackberry. Staples' overall mobile experience also includes a smartphone app for the iPhone.
Staples is the world's largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
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