Company Rings “First Bell” at NASDAQ, Announces Season-Long
Savings for Back to School and Expanded Selection
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jul. 10, 2013--
Staples, Inc. (NASDAQ: SPLS), the world’s largest office supply company
and second largest internet retailer, marked the official start of the
2013 back-to-school shopping season today by opening the NASDAQ market
with the “first bell.” The company also announced the new
Reward-A-Classroom program, great savings opportunities and an expanded
selection of school supplies.
“Staples has it all for the back-to-school season, with tremendous
savings and a huge selection of products that ranges from essential
supplies to the latest technology,” said Demos Parneros, president,
North American stores and online, Staples. “Staples supports teachers
and with our new Reward-A-Classroom program, we make it easy and
affordable for parents and educators to work together to keep the
classroom stocked all year long.”
Teachers spend an average of $356 a year of their own money on supplies
and instructional materials, according to the National School Supply and
Equipment Association. To help educators throughout the school year,
Staples is introducing the Reward-A-Classroom program. Starting today,
in addition to the five percent in Staples Rewards® all members earn,
parents can now earn extra Rewards for a teacher of their choice when
they link their Rewards account. Here’s what teachers get when parents
participate in Reward-A-Classroom and shop:
Five percent back in Rewards on every Copy & Print purchase
Two percent back in Rewards on everything else
Additionally, for their own purchases educators can earn five percent
back in Rewards on everything, including technology and services, plus
an additional five percent back in Rewards on teaching and art supplies
through the Teacher Rewards program. All Rewards members receive free
shipping on Staples.com orders, with next day delivery to 98 percent of
“Staples knows how much teachers go above and beyond everyday to educate
their students, often devoting not only their time and energy, but
personal resources,” said Alison Corcoran, senior vice president
marketing, North American stores and online, Staples. “We’re dedicated
to helping teachers save money year round, rewarding them on their
everyday purchases, and providing a convenient one-stop shopping
In addition to teachers, parents have many reasons to shop at Staples
this back-to-school season, from a wide selection of all the top brands
to great ways to save, including:
Five percent back in Rewards on everything in the store.
The return of the popular Back-to-School
Savings Pass, which provides customers a 15 percent discount on
supplies. Available for purchase for $10 through Aug. 31, the savings
pass is valid until Sept. 21, and can be used once a day.
Extreme deals featuring items as low as a penny can be viewed through
the weekly circular at www.staples.com/weeklyad.
For example, this week shoppers will find incredible deals such as Bic
round stick pens, 3x5 index cards and a Staples cap eraser, each for a
Staples also has great deals on categories like technology, as students
receive Microsoft Office 365 University for free ($79.99 value) with the
purchase of select touch screen laptops from Dell, HP, Acer, Lenovo and
Toshiba. For all the hottest trends and top brands for back to school,
along with the latest deals and promotions, shoppers can visit the Staples
Back to School Center and follow #StaplesHasIt on Twitter and
Facebook. The Back to School Center also has an expanded assortment of
supplies, including a broader selection of backpacks, dorm room décor,
and even school uniforms through a partnership with French Toast
Official School Wear.
Staples is making it easy for its customers to give back this season
with the Staples
for Students national school supply drive. This summer, Boys & Girls
Clubs of America and Staples are teaming up with teen actor Jake T.
Austin, star of ABC Family’s “The Fosters,” to help kids get the tools
they need to build great futures. From now through Sept. 28, Staples
customers can donate $1 or more at their local Staples store with 100
percent of the proceeds benefiting local students in need.
Staples is the world’s largest office products company and second
largest internet retailer. For 27 years, Staples has served the needs of
business customers and its vision is to provide every product businesses
need to succeed. Through its world-class retail, online and delivery
capabilities, Staples offers office supplies, technology products and
services, facilities and break room supplies, furniture, copy and print
services and a wide range of other product categories. With thousands of
associates worldwide dedicated to making it easy for businesses of all
sizes, Staples operates throughout North and South America, Europe,
Asia, Australia and New Zealand. The company is headquartered outside
Boston. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.
Follow Staples on Twitter at http://www.twitter.com/staplestweets
and on Facebook at http://www.facebook.com/staples.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130710005835/en/
Source: Staples, Inc.
Mark Cautela, 508-253-3832