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News Release

Staples Makes 110% Ready for Back-to-School Happen with Lowest Price Guarantee, Amazing Selection and Easy Shopping

Company Rings ‘First Bell” at NASDAQ, Announces Season-Long Savings for Back to School

NEW YORK--(BUSINESS WIRE)--Jul. 14, 2015-- Staples, Inc. (NASDAQ:SPLS) rings in the back-to-school season today by opening the NASDAQ market with Demos Parneros, President of North American Stores and Online. Parneros will be joined by “Staples Guy,” highlighting the experienced associates who will help customers get 110% Ready for school with the lowest price guarantee, amazing selection and easy shopping experience.

“This is our 29th back-to-school season at Staples. We’re using or knowledge and expertise to help parents, students and teachers get 110% ready for school with our lowest price guarantee,” Parneros said. “Whether shopping on or in our stores with our amazing associates, Staples makes it easy to shop for students in elementary school through college.”

Lowest Price Guarantee

Staples makes 110% ready for school happen with the lowest price guarantee including:

  • The Staples Back to School 110% Lowest Price Guarantee gives shoppers the lowest prices on their back-to-school shopping. Staples matches any competitors’ prices, plus gives customers an additional 10 percent of the difference between the Staples price and the competitor price at time of purchase.
  • Back by popular demand, the Staples Less List offers the lowest prices on key back-to-school essential products that are low priced all season long such as: 1-subject notebook (25¢), 2-pocket folders (15¢), index cards (48¢), composition books (50¢) and 24-pack Crayola crayons (50¢) and more.
  • Throughout the season, Staples will offer Extreme Deals in its weekly circular and online at
  • With Staples Rewards or Teacher Rewards, members earn up to 5% back in Rewards and receive free shipping on orders. Teacher Rewards members receive an additional five percent back in Rewards on teaching and art supplies, plus special savings events just for teachers in August.

New 110% Ready BTS Campaign

Staples will launch its new back-to-school broadcast spots nationally on July 17. In keeping with Staples’ commitment to get shoppers 110% ready for back-to-school, the campaign features Staples Guy, who was introduced in spots earlier in the year. In a series of witty vignettes, Staples Guy helps teachers and moms solve stressful back-to-school shopping with selection, value and low prices. To view the first spot click here:

The spots will air on network and cable including but not limited to ABC’s The Bachelorette, The Goldbergs, and Nashville; CBS’s Big Bang Theory; Food Network’s Cutthroat Kitchen; and HGTV’s House Hunters and Love It Or List It. The campaign also includes national network radio and digital partners such as Pandora and iHeart radio.

Easy Back-to-School Shopping

To make back-to-school shopping online even easier, Staples debuts a new Shop by Grade function on the Back-to-School Center. The Shop by Grade function allows customers to easily identify and add to cart the products their child needs.

No matter how customers want to do their back-to-school shopping, Staples offers easy ways to shop in any of the more than 1,400 stores,, the Staples mobile app or even a combination of buy online and pick up in store.

Supporting Teachers & Awarding $50,000 Scholarship Plus VIP Trip to Los Angeles

Staples is building on its decades-long support of teachers, students and education with a $10 million pledge to support the Entertainment Industry Foundation’s new Think It Up™ initiative.

As a lead donor, Staples has teamed up with worldwide superstar and Think It Up Ambassador Nick Jonas to help raise awareness of the need to support learning projects in classrooms across the country. Learn more at

Customers can enter to win the #StaplesforStudents sweepstakes for a chance to win $50,000 scholarship and a VIP Red Carpet Experience. Fifty lucky winners will fly to Los Angeles with a friend to attend a star-studded Think It Up event. Visit to learn more about different ways to earn entries and increase chances of winning. Entries must be submitted before 11:59PM ET on Aug. 22 and participants must be 13 years or older.

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About Staples

Staples make it easy to make more happen with more products and more ways to shop. Through its world-class retail, online and delivery capabilities, Staples lets customers shop however and whenever they want, whether it’s in-store, online or on mobile devices. Staples offers more products than ever, such as technology, facilities and breakroom supplies, furniture, safety supplies, medical supplies, and Copy and Print services. Staples also offer free shipping for Staples Rewards Members, in most cases overnight. Headquartered outside of Boston, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. More information about Staples (SPLS) is available at

Source: Staples, Inc.

Staples, Inc.
Kristine Houston, 508-253-8468
Carrie McElwee, 508-253-1405