Company Rings ‘First Bell” at NASDAQ, Announces Season-Long Savings
for Back to School
NEW YORK--(BUSINESS WIRE)--Jul. 14, 2015--
Staples, Inc. (NASDAQ:SPLS) rings in the back-to-school season
today by opening the NASDAQ market with Demos Parneros, President of
North American Stores and Online. Parneros will be joined by “Staples
Guy,” highlighting the experienced associates who will help customers
get 110% Ready for school with the lowest price guarantee, amazing
selection and easy shopping experience.
“This is our 29th back-to-school season at Staples. We’re
using or knowledge and expertise to help parents, students and teachers
get 110% ready for school with our lowest price guarantee,” Parneros
said. “Whether shopping on Staples.com or in our stores with our amazing
associates, Staples makes it easy to shop for students in elementary
school through college.”
Lowest Price Guarantee
Staples makes 110% ready for school happen with the lowest price
The Staples Back to School 110% Lowest
Price Guarantee gives shoppers the lowest prices on their
back-to-school shopping. Staples matches any competitors’ prices, plus
gives customers an additional 10 percent of the difference between the
Staples price and the competitor price at time of purchase.
Back by popular demand, the Staples Less List offers the lowest prices
on key back-to-school essential products that are low priced all
season long such as: 1-subject notebook (25¢), 2-pocket folders (15¢),
index cards (48¢), composition books (50¢) and 24-pack Crayola crayons
(50¢) and more.
Throughout the season, Staples will offer Extreme Deals in its weekly
circular and online at www.staples.com/weeklyad.
With Staples Rewards or Teacher Rewards, members earn up to 5% back in
Rewards and receive free shipping on Staples.com orders. Teacher
Rewards members receive an additional five percent back in Rewards on
teaching and art supplies, plus special savings events just for
teachers in August.
New 110% Ready BTS Campaign
Staples will launch its new back-to-school broadcast spots nationally on
July 17. In keeping with Staples’ commitment to get shoppers 110% ready
for back-to-school, the campaign features Staples Guy, who was
introduced in spots earlier in the year. In a series of witty vignettes,
Staples Guy helps teachers and moms solve stressful back-to-school
shopping with selection, value and low prices. To view the first spot
click here: http://youtu.be/2FnNEHnfWIs
The spots will air on network and cable including but not limited to
ABC’s The Bachelorette, The Goldbergs, and Nashville;
CBS’s Big Bang Theory; Food Network’s Cutthroat Kitchen;
and HGTV’s House Hunters and Love It Or List It. The
campaign also includes national network radio and digital partners such
as Pandora and iHeart radio.
Easy Back-to-School Shopping
To make back-to-school shopping online even easier, Staples debuts a new
Shop by Grade function on the Staples.com Back-to-School Center. The
Shop by Grade function allows customers to easily identify and add to
cart the products their child needs.
No matter how customers want to do their back-to-school shopping,
Staples offers easy ways to shop in any of the more than 1,400 stores,
Staples.com, the Staples mobile app or even a combination of buy online
and pick up in store.
Supporting Teachers & Awarding $50,000
Scholarship Plus VIP Trip to Los Angeles
Staples is building on its decades-long support of teachers, students
and education with a $10 million pledge to support the Entertainment
Industry Foundation’s new Think It Up™ initiative.
As a lead donor, Staples has teamed up with worldwide superstar and
Think It Up Ambassador Nick Jonas to help raise awareness of the need to
support learning projects in classrooms across the country. Learn more
Customers can enter to win the #StaplesforStudents sweepstakes for a
chance to win $50,000 scholarship and a VIP Red Carpet Experience. Fifty
lucky winners will fly to Los Angeles with a friend to attend a
star-studded Think It Up event. Visit www.staples.com/scholarship
to learn more about different ways to earn entries and increase chances
of winning. Entries must be submitted before 11:59PM ET on Aug. 22 and
participants must be 13 years or older.
For media information, please visit www.staples.com/btspr.
For additional information, customers can visit http://www.staples.com/backtoschool
Staples make it easy to make more happen with more products and more
ways to shop. Through its world-class retail, online and delivery
capabilities, Staples lets customers shop however and whenever they
want, whether it’s in-store, online or on mobile devices. Staples offers
more products than ever, such as technology, facilities and breakroom
supplies, furniture, safety supplies, medical supplies, and Copy and
Print services. Staples also offer free shipping for Staples Rewards
Members, in most cases overnight. Headquartered outside of Boston,
Staples operates throughout North and South America, Europe, Asia,
Australia and New Zealand. More information about Staples (SPLS) is
available at www.staples.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150714005952/en/
Source: Staples, Inc.
Kristine Houston, 508-253-8468