Small Businesses Want Help Getting Metrics on Track, Not Sure What
to Focus on To Ensure Success, according to Staples Survey
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jan. 4, 2016--
(NASDAQ: SPLS) today announced the launch of its Quick Wins app to help
small businesses succeed and grow in the New Year. The Quick Wins app
offers business-specific ideas, metrics and community support in one
Most small businesses (72 percent) want assistance getting their
business metrics on track, yet two in five (41 percent) are not sure
what business metrics they should focus on in order to ensure their
Through Staples Quick Wins app, small businesses will sync their most
important business metrics such as Facebook and Twitter engagement, site
traffic, sales and tools such as Google Analytics and QuickBooks to pull
in key financial, website and marketing metrics that can be tracked
daily and weekly. Instagram and MailChimp will be available at a later
Based on these metrics, Quick Wins will provide business-specific ideas
to grow their small business. The Quick Wins app also gives members
access to a community of small business peers where they can ask
questions and support each other with ideas, something most (62 percent)
small businesses are interested in.
“At Staples, we have 30 years of experience helping small businesses
with the products and services they need to succeed,” said Alison
Corcoran, senior vice president North American stores and online,
Staples. “We know our customers are so busy running their businesses
that they don’t have the time and resources to grow. The Staples Quick
Wins app will help pull key metrics together in one location, making it
easy for the small business to access no matter where they are.”
To learn more about the Staples Quick Wins app visit: www.staplesquickwins.com
“Our recent small business survey found that small businesses know they
should be setting goals and tracking progress, but can’t find the time
or the tools to do it,” said Corcoran. “The Quick Wins app lets small
businesses track their progress and helps with business-specific ideas
The survey also found:
A majority (62 percent) would find it useful to have a single
dashboard with all of their core business metrics organized in one
place for quick and easy viewing.
More than half of all small business leaders (51 percent) admit that
they do not measure and track business metrics as often as they should.
One in three small businesses (32 percent) does not hold themselves
accountable by regularly comparing marketing and financial
measurements against their business goals.
Most small business leaders (65 percent) would like easy ways to
compare key financial and marketing measurements against business
goals on a regular basis.
Small business leaders are very community-minded and most (53 percent)
would find advice and support from peers very useful.
Three in five small business leaders (62 percent) are interested in
participating in a community of small business leaders to exchange
ideas, questions, and advice on growing a business.
The Staples Quick Wins app is the latest addition to a suite of services
and products Staples offers small business customers. From the MORE
account, Staples Business Loans and Staples Rewards® to Print and
Marketing Services and Tech Services, Staples offers small businesses
everything needed to make more happen.
To provide more context on the Quick Wins App and how mobile apps can
help grow your small businesses, Staples teamed up with small business
expert, Gene Marks, for an online webinar on Tuesday, January 12 at 1pm
EST. To register, please visit: https://cc.readytalk.com/r/q4kdkit6oqie&eom
About the Survey
This survey of 998 small business leaders
was conducted using Research Now and was live from December 10, 2015 –
December 17, 2015.
Staples makes it easy to make more happen with
more products and more ways to shop. Through its world-class retail,
online and delivery capabilities, Staples lets customers shop however
and whenever they want, whether it’s in-store, online, on mobile
devices, or through the company’s innovative buy online, pick-up in
store option. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Print and Marketing Services.
Headquartered outside of Boston, Staples operates throughout North and
South America, Europe, Asia, Australia and New Zealand. More information
about Staples (SPLS) is available at www.staples.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160104005213/en/
Kristine Houston, 508-253-8468