FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jun. 2, 2016--
(NASDAQ: SPLS) today announced a new interactive store map feature
available on the Staples iPhone app that will create an easier and more
convenient in-store shopping experience for customers.
This Smart News Release features multimedia. View the full release here:
Interactive store map on Staples iPhone app (Graphic: Business Wire)
The Staples iPhone app (version 5.0 or higher) will help customers find
products faster and plan and route their shopping trip in stores. The
interactive store map pilot program is now in effect in 83 select stores
across New Jersey, New York, Massachusetts and the Seattle area.
“Our customers have been asking for an easier way to find products in
our stores,” said Alison Corcoran, senior vice president North American
stores and online marketing, Staples. “We know they’re busy so this new
interactive store map will help them save time and allow them to focus
on their business.”
The app update enables customers to pin-point and locate every product
in their search at their local Staples store. The interactive map can
also route a customer’s trip, showing them the easiest and most
convenient way to collect their items and get to checkout.
“This pilot program addresses the need to help customers find products
quickly. By digitizing the store with features such as interactive maps,
we’re able to create a more user-friendly and customized shopping
experience that adds real value to their Staples experience,” said
Faisal Masud, executive vice president of global eCommerce, Staples.
Seventy percent of Staples app users are omnichannel shoppers. The new
features of the Staples app will allow customers to shop seamlessly
between stores and devices, providing easy access to product locations
and availability both online and in their local store.
Staples is working on this pilot program with Point Inside’s Store ModeTM
platform. The platform is a cloud-based, mobile platform that allows
customers to search products in stores and map out their shopping
experience through the Staples app.
The interactive store map pilot program will serve as an introduction to
new mobile app features Staples will be launching to make easier
in-store shopping happen. It’s the latest addition to a suite of
shopping options including stores, Staples.com, Staples mobile website,
Buy Online, Pick Up in Store and Staples in-store kiosks.
About Staples, Inc.
Staples retail stores and Staples.com help small business customers make
more happen by providing a broad assortment of products, expanded
business services and easy ways to shop, all backed with a lowest price
offers businesses the convenience to shop and buy how and when they want
- in store, online, via mobile or though social apps. Staples.com
customers can either buy online and pick-up in store or ship for free
from Staples.com with Staples Rewards minimum purchase. Expanded
services also make it easy for businesses to succeed with in-store
Business Centers featuring shipping services and products, copying,
scanning, faxing and computer work stations, Tech Services, full-service
Print & Marketing Services, Staples Merchant Services, small business
lending and credit services.
Business Advantage, the business-to-business division of Staples,
Inc., helps mid-market, commercial and enterprise-sized customers make
more happen by offering a curated assortment of products and services
combined with deep expertise, best-in-class customer service,
competitive pricing and state-of-the art-ecommerce site. Staples
Business Advantage is the one-source solution for all things businesses
need to succeed, including office supplies, facilities cleaning and
maintenance, breakroom snacks and beverages, technology, furniture,
interior design and Print & Marketing Services. Headquartered outside of
Boston, Staples, Inc. operates throughout North and South America,
Europe, Asia, Australia and New Zealand. More information about Staples
(NASDAQ: SPLS) is available at www.staples.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160602005984/en/
Source: Staples, Inc.
Kristine Houston, 508-253-8468