Staples Made a $1 Million Donation to DonorsChoose.org and Is
Encouraging Customers to Donate In-Stores or Online
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jun. 23, 2016--
Staples, Inc. (NASDAQ: SPLS) is building on its long-standing commitment
to supporting education and helping teachers bring learning to life for
students with the debut of a new
public service announcement (PSA) starring superstar Katy Perry.
This Smart News Release features multimedia. View the full release here:
Katy Perry at the #StaplesForStudents press conference. (Photo: Business Wire)
Driven by a statistic from the Education Market Association that an
estimated 99.5 percent of all public school teachers use their own money
to equip their classrooms, frequently at a cost of more than $400 per
year, Staples and Katy Perry have teamed up to inspire the public to
help classrooms in need by making a donation in Staples stores or online.
“I believe in education as a foundation for a great life, so I want to
make sure that students across the country are inspired by their
teachers and afforded every opportunity to realize their dreams,” said
Katy Perry. “When I teamed up with Staples in 2014, I learned firsthand
how desperately teachers need our support – many of them even dig into
their own pockets to provide simple tools that we would expect to
already be available in our classrooms. So when Staples approached me
again this year, I jumped at the opportunity because I saw the lasting
effect our collaboration had on DonorsChoose.org and thousands of
teachers and students.”
The PSA highlights DonorsChoose.org – a charity that has funded more
than 700,000 classroom projects for teachers and has positively affected
more than 18 million students across the country – and encourages
viewers to make their own donations by visiting a local Staples store or StaplesForStudents.org.
“Knowing the crucial role that teachers play in bringing learning to
life for students, we’re excited to join forces with Katy Perry to raise
awareness of the need to support teachers across the country,” said
Frank P. Bifulco, Jr., executive vice president global marketing,
Staples. “Through Staples’ $1 million donation and contributions from
customers in stores and online to DonorsChoose.org during the
back-to-school season, we can all help teachers make more happen in
Making of the PSA
The PSA, (https://youtu.be/vRJkKbdxYeY)
which begins airing nationwide for the back-to-school season, was
filmed in Los Angeles by renowned production company RSA Films. It was
directed by Aya Tanimura, who has previously collaborated with Katy
Perry on lyric videos for several hit singles including “Roar,”
“Unconditionally” and “Birthday.” The script was developed by the
Staples Creative Agency with input from Tanimura while animation was
completed by Open The Portal.
Tanimura’s unique creative treatment for the back-to-school-inspired
project incorporates stop-motion animation featuring paper cut-outs
throughout the playful and colorful PSA. Katy Perry is awed as an
imaginary doodle world suddenly comes to life, while she shares a
personal anecdote from her time as a 4th grader in music
class. Perry goes on to talk about the harsh reality that many teachers
face on a daily basis, having to spend their own money to provide
adequate supplies and equipment to students.
RSA Credits: Director: Aya Tanimura; Executive Producer: Jules Daly;
Executive Producer: Marjie Abrahams; Head of Production: Elicia Laport;
Producer: Alejandra Quesada; Director of Photography: Welles Hackett.
Staples Creative Agency Credits: Derrick Wood, VP global creative
director; Brian Distefano, director, group creative.
Open The Portal Credits: Animation Director & Animation Designer:
Kangmin Kim; Executive Producers: Micah Cordy & David Braun; Producer:
Pia Dulu; VFX: Jason Oshman, Cam Leeburg, Andrew Racho, Paul
Evangelista, Larry Ho, Ashley Dunn-Martin; Music Composer: Barrett
Slagle; Sound Design: Barrett Slagle; Props: George Metaxas.
Win a $50,000 Scholarship and Chance to Meet
Beginning June 26 through September 10, fans who spend $25 or more in
any Staples store will receive a unique entry code on their receipt to
enter the sweepstakes online at Staples.com/StaplesForStudents.
One grand prize winner will win a $50,000 scholarship plus a trip for
two to Los Angeles to meet superstar, Katy Perry. Four first prize
winners and one guest each will also win air travel to Los Angeles, two
nights stay and spending money to meet Katy Perry at the VIP Winners
Entries must be submitted before September 10, 2016 at 11:59 PM ET and
entrants must be 13 years or older. Visit Staples.com/StaplesForStudents
for official rules.
The Staples for Students campaign has included school supply drives,
support for teachers in classrooms, donations for education projects,
classroom initiatives such as Designed by Students, and the sale of
products that give back to communities and classrooms in need.
About Staples, Inc.
retail stores and Staples.com help small business customers make more
happen by providing a broad assortment of products, expanded business
services and easy ways to shop, all backed with a lowest price
offers businesses the convenience to shop and buy how and when they want
– in store, online, via mobile or though social apps. Staples.com
customers can either buy online and pick-up in store or ship for free
from Staples.com with Staples Rewards minimum purchase. Expanded
services also make it easy for businesses to succeed with in-store
Business Centers featuring shipping services and products, copying,
scanning, faxing and computer work stations, Tech Services, full-service
Print & Marketing Services, Staples Merchant Services, small business
lending and credit services.
Business Advantage, the business-to-business division of Staples,
Inc., helps mid-market, commercial and enterprise-sized customers make
more happen by offering a curated assortment of products and services
combined with deep expertise, best-in-class customer service,
competitive pricing and state-of-the art-ecommerce site. Staples
Business Advantage is the one-source solution for all things businesses
need to succeed, including office supplies, facilities cleaning and
maintenance, breakroom snacks and beverages, technology, furniture,
interior design and Print & Marketing Services. Headquartered outside of
Boston, Staples, Inc. operates throughout North and South America,
Europe, Asia, Australia and New Zealand. More information about Staples
(NASDAQ: SPLS) is available at www.staples.com.
in 2000, DonorsChoose.org makes it easy for anyone to help a classroom
in need. Teachers at over 70 percent of all the public schools in
America have created project requests, and more than 2 million people
have donated over $425 million to projects that inspire them. Over 18
million students—most from low-income communities, and many in
disaster-stricken areas—have received books, art supplies, field trips,
technology, and other resources that they need to learn.
About Ridley Scott and Associates
by Ridley and Tony Scott in 1968, RSA Films has, for more than 40 years,
been one of the world's leading commercial production companies. Headed
by President Jules Daly, RSA has created a legacy of excellence in
commercials, music videos, features, television, branded content, VR and
beyond that has expanded over the years to sister companies Scott Free,
Black Dog Films, 3AM and Hey Wonderful. Headquartered in Los Angeles,
with offices in New York, London, Hong Kong and Shanghai, RSA has a
roster of over 70 directors, including Ava DuVernay, Sam Mendes, Paul
Feig, Jake Scott and Terence Neale. RSA has received numerous Cannes
Lions, EMMY, BAFTA, AICP, CLIO, MTV and MVPA Awards since its inception. rsafilms.com
View source version on businesswire.com: http://www.businesswire.com/news/home/20160623005600/en/
Source: Staples, Inc.
Kristine Houston, 508-253-8468