FRAMINGHAM, Mass.--(BUSINESS WIRE)--Aug. 8, 2017--
Staples, Inc. (NASDAQ: SPLS) teamed up with Lady Gaga’s Born This Way
Foundation to create the Staples for Students Digital Kindness Tree that
debuts today online at www.StaplesKindnessTree.com,
to encourages people nationwide to promote kindness in schools and
celebrate everyday acts of kindness.
This Smart News Release features multimedia. View the full release here:
Help grow the Staples for Students Digital Kindness Tree at www.StaplesKindnessTree.com or by tweeting with hashtag #GrowKindness. On the website or Twitter, describe an act of kindness that you recently performed, witnessed or pledge to do. Each time an act of kindness is reported, a ‘leaf’ will be added to the tree, which will continue to grow throughout the summer. (Photo: Business Wire)
Kindness trees are often used in schools, on classroom or cafeteria
walls, to spotlight and encourage acts of kindness. Staples and Born
This Way Foundation are bringing the concept to life digitally.
The Staples for Students Digital Kindness Tree builds on the company’s Staples
for Students program, which partnered with Lady Gaga and her
Born This Way Foundation to support education nationwide and promote
positive classroom experiences.
“We’re thrilled to be working with Lady Gaga and Born This Way
Foundation to support teachers and help create kinder classrooms for
students,” said Michelle Bottomley, chief marketing officer, Staples.
“The Staples for Students Digital Kindness Tree presents an exciting
opportunity for people to flex their kindness muscles and showcase the
power of positivity.”
Consumers can help grow the Staples for Students Digital Kindness Tree
or by tweeting with hashtag #GrowKindness. On the website and Twitter,
users will have the opportunity to describe an act of kindness that they
recently performed, witnessed or pledge to do. Each time an act of
kindness is reported, a “leaf” will be added to the tree, which will
continue to grow throughout the summer with each kind act reported.
“Born This Way Foundation is excited to be joining forces with Staples
to channel kindness in our schools. We share a commitment to building
environments with and for students, parents, and teachers that are
positive, compassionate spaces. The Staples for Students Digital
Kindness Tree takes those efforts online and allows everyone to help
kindness grow,” said Cynthia Germanotta, president and co-founder, Born
This Way Foundation.
Staples is also a proud sponsor of the 2017 Lady Gaga Joanne tour
promoted by Live Nation. At tour stops in select cities, concert-goers
can visit the Born This Way Foundation Kindness Pop Up to contribute to
the Staples for Students Digital Kindness Tree via tablet or mobile
device. Born This Way Foundation, which Lady Gaga co-founded with her
mother, Cynthia Germanotta, supports the wellness of young people and
empowers them to create a kinder and braver world.
Win a $50,000 Scholarship and a Trip to See
Lady Gaga in Concert
Fans have the opportunity this
summer to enter the Staples for Students Sweepstakes for a chance to win
the grand prize: a $50,000 scholarship and a trip for two to Las Vegas
to meet Lady Gaga and see her in concert, including roundtrip airfare,
hotel accommodations and spending money. Five first prize winners will
also receive a trip for two to Las Vegas to see Lady Gaga in concert on
December 16, 2017.
for sweepstakes rules and to learn how to enter. Entries must be
submitted before September 16, 2017 at 11:59 PM ET and entrants must be
13 years or older.
About Staples for Students
has a long history of supporting students, teachers and classrooms.
Staples for Students is an ongoing program that helps students and
teachers with the school supplies and essential items needed to achieve
success in education. The Staples for Students campaign has included
school supply drives, support for teachers in classrooms, donations for
education projects, and the sale of products that give back to
communities and classrooms in need.
About Born This Way Foundation
by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation
was founded in 2012 to support the wellness of young people and empower
them to create a kinder and braver world. Born This Way Foundation
achieves this by shining a light on real people, quality research, and
authentic partnerships. Working with more than 50 non-profit
organizations, Born This Way Foundation has connected more than 150,000
young people with services and programing in their communities. Born
This Way Foundation has also partnered with the University
of Nebraska-Lincoln to collect data from more than 10,000 young people,
improving understanding of the factors that affect youth wellbeing and
empowerment. Visit us at bornthisway.foundation.org
View source version on businesswire.com: http://www.businesswire.com/news/home/20170808006253/en/
Source: Staples, Inc.
Carrie McElwee, 508-253-1405