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News Release and CNN Interactive Strike Online Marketing Agreement; to Be Exclusive Office Supplies Retailer for Shop@CNN
    Business/Technology Editors

    FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 3, 1999--Staples Inc. (NASDAQ:SPLS) today announced an online marketing agreement with CNN Interactive to become the exclusive office supplies merchant for Shop@CNN, CNN Interactive's newest online initiative, also launched today. visitors are 141 percent more likely than the average Web user to make an online purchase, according to a CyberDialogue Visitor Profile Study.

"This agreement with CNN, combined with our existing partnerships with Yahoo! and GeoCities, will extend Staples' online reach to small businesses," said Jeff Levitan, senior vice president of "The visibility on will continue to make the destination for office supplies on the Web."

In addition to being the exclusive office supplies merchant at Shop@CNN, will be featured in rotating banner ads on the Shop@CNN module on every page of the site. will also feature special offers in Shop@CNN's free weekly promotions e-mail.

"CNN Interactive has developed a creative and innovative commerce module for shopping online," said J.B. Lyon, vice president of marketing for "Shop@CNN will be on every page of the site. That is extremely valuable in turning visitors into customers."

"We are very proud to be partnering with Staples," said Nicole Vogel, vice president of business development for Turner Interactive Sales. "They're ideally suited for Shop@CNN and positioned to take full advantage of's heavy daytime business usage."


Launched in the fall of 1998, is Staples' e-commerce business unit that serves the home office and small business customer via the Internet. The virtual store offers easy-to-use, customized features and intuitive functions to slash the cost and hassle out of purchasing office supplies. More than 6,000 products are available on and it is open for business 24 hours a day, seven days a week. Customers receive free delivery on all orders over $50 and next-business day delivery is available in most U.S. markets.

About Staples

Staples Inc. is a $7 billion retailer of office supplies, furniture and technology to consumers and business from home-based businesses to Fortune 50 companies in the United States, Canada, the United Kingdom and Germany. Headquartered outside Boston, Staples invented the office superstore concept and today is the largest operator of office superstores in the world. The company has over 44,000 employees serving customers through more than 950 office superstores, mail order catalogs, e-commerce and a contract business. More information about the company is available at


     CONTACT: Staples Inc.
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