|Staples.com and CNN Interactive Strike Online Marketing Agreement; Staples.com to Be Exclusive Office Supplies Retailer for Shop@CNN|
| Business/Technology Editors|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--May 3, 1999--Staples Inc. (NASDAQ:SPLS) today announced an online marketing agreement with CNN Interactive to become the exclusive office supplies merchant for Shop@CNN, CNN Interactive's newest online initiative, also launched today. CNN.com visitors are 141 percent more likely than the average Web user to make an online purchase, according to a CyberDialogue CNN.com Visitor Profile Study.
"This agreement with CNN, combined with our existing partnerships
with Yahoo! and GeoCities, will extend Staples' online reach to small
businesses," said Jeff Levitan, senior vice president of Staples.com.
"The visibility on CNN.com will continue to make Staples.com the
destination for office supplies on the Web."
In addition to being the exclusive office supplies merchant at
Shop@CNN, Staples.com will be featured in rotating banner ads on the
Shop@CNN module on every page of the site. Staples.com will also
feature special offers in Shop@CNN's free weekly promotions e-mail.
"CNN Interactive has developed a creative and innovative commerce
module for shopping online," said J.B. Lyon, vice president of
marketing for Staples.com. "Shop@CNN will be on every page of the
site. That is extremely valuable in turning CNN.com visitors into
"We are very proud to be partnering with Staples," said Nicole
Vogel, vice president of business development for Turner Interactive
Sales. "They're ideally suited for Shop@CNN and positioned to take
full advantage of CNN.com's heavy daytime business usage."
Launched in the fall of 1998, Staples.com is Staples' e-commerce
business unit that serves the home office and small business customer
via the Internet. The virtual store offers easy-to-use, customized
features and intuitive functions to slash the cost and hassle out of
purchasing office supplies. More than 6,000 products are available on
Staples.com and it is open for business 24 hours a day, seven days a
week. Customers receive free delivery on all orders over $50 and
next-business day delivery is available in most U.S. markets.
Staples Inc. is a $7 billion retailer of office supplies,
furniture and technology to consumers and business from home-based
businesses to Fortune 50 companies in the United States, Canada, the
United Kingdom and Germany. Headquartered outside Boston, Staples
invented the office superstore concept and today is the largest
operator of office superstores in the world. The company has over
44,000 employees serving customers through more than 950 office
superstores, mail order catalogs, e-commerce and a contract business.
More information about the company is available at
--30--kms/bos* CONTACT: Staples Inc. Shannon Lapierre 508-253-8468 email@example.com or Corporate Ink Mary Jane Mortell 617-969-9192 firstname.lastname@example.org KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: RETAIL COMED COMPUTERS/ELECTRONICS INTERACTIVE/MULTIMEDIA/INTERNET