|Staples.com Signs Marketing Agreement With Yahoo!; Becomes Premier Office Supply Merchant on Yahoo! Small Business|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Jan. 24, 2000-Staples Inc. (Nasdaq: SPLS) today announced that Staples.com has signed a marketing agreement with Yahoo! Inc. (Nasdaq: YHOO) to be the premier office supply merchant on Yahoo!(R) Small Business (http://smallbusiness.yahoo.com/). Staples.com's new agreement builds on the success of last year's relationship with Yahoo! that helped increase Staples.com's exposure to millions of small businesses. In addition to providing links on Yahoo! Small Business, the agreement includes cross-promotional marketing efforts and customized programs to help increase awareness of Staples.com.
"Yahoo! Small Business is a great resource for small businesses and entrepreneurs, as well as a tremendous vehicle to reach millions of potential customers," said Kelly Mahoney, chief marketing officer of Staples.com. "Yahoo! is an important part of our highly targeted and integrated marketing program to drive small business traffic to Staples.com."
As a premier merchant, Staples.com will have fixed button placement in office supply-related categories and keyword search results pages that will enable Yahoo! users to easily access Staples.com. In addition, Staples.com will be promoted throughout the Yahoo! network of properties (http://www.yahoo.com), including Yahoo! Shopping (http://shopping.yahoo.com/), Yahoo! Calendar (http://calendar.yahoo.com/) and Yahoo! Mobile (http://mobile.yahoo.com/). Additionally, Staples.com's office-related greeting cards are available on Yahoo!
"The agreement with Staples.com is another example of our commitment to offering convenient, useful online resources to millions of Yahoo! users," said Anil Singh, chief sales and marketing officer, Yahoo!. "We are working with Staples.com as a premier merchant because they share our commitment to provide quality products and services."
Launched in the fall of 1998, Staples.com is Staples' e-commerce business unit that serves the home office and business customer via the Internet. The virtual store offers easy-to-use, customized features and intuitive functions to slash the cost and hassle of purchasing office supplies. More than 30,000 products, plus 100,000 software titles, are available on Staples.com 24 hours a day, seven days a week. Customers receive free, next-business-day delivery on all orders over $50. More information about the company is available at http://www.staples.com.
Yahoo! and the Yahoo logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
CONTACT: Staples Inc. Debby Hohler, Public Relations Specialist 508-253-8509 firstname.lastname@example.org or Schwartz Communications Lynnette Pitman, Senior Account Executive 781-684-0770 email@example.com