|Staples Puts A New Spin On Back-To-School With Colorful, Innovative And Easy-To-Use Supplies For Students Of All Ages; From Pocket-Sized Memory Sticks to Pint-Sized Markers Everything Small is Big at Staples|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 13, 2005--Expandable, collapsible, clipping and anything small are this year's trends for back-to-school 2005 and Staples, Inc. (Nasdaq: SPLS) offers students a huge selection of new and innovative products to start the year off right. Students look for school supplies that are fashionable, functional and scream of color. This year green and orange top the color palette and can be found on everything from pens and staplers to desks and chairs. While some supplies are getting bigger, like backpacks that expand a full three inches to fit oversized science books, most are getting smaller like key rings that clip to your pack to hold mini notebooks, mini ID wallets and calculators.
"Our selection this year offers students more unique products that will help make their job of being a student a little easier," said Dave Perron, executive vice president of merchandising and supply chain at Staples. "Students are looking for fashionable functionality so that they have the products they need to do their work while keeping up with the trends of today."
Staples introduces the products that will be the talk of the hallways this year for students of all ages.
They're young, creative and need the supplies to help teach them the fundamentals and stay excited about learning throughout the day. Crayola(R) Erasable Markers ($3.94) eliminate the frustration of coloring over the lines because they work like regular markers but erase like pencils. They're non-toxic and come in a six-pack with the most popular colors kids want. To help little hands learn to write their ABC's, My First(R) Ticonderoga(R) Pencils ($1.29 2/pack) are oversized to make them easy to hold. How about a glue stick and a toy in one? Scotch's "Gluguls" ($1.99) is a series of alien glue stick characters that add personality during art projects. Collect all five including "Cowboy Cody" and "Rocket Robbie". The Soft Touch School Ruler by Westcott(TM) ($2.29) offers larger numbers with a raised flex grip for easy handling. There are many two-toned color combinations to choose from including blue with lime green numbers and hot pink with orange numbers.
'TWEENS & TEENS
How many times have students written the numbers of their locker combination on the palm of their hand or forget it altogether? Too many! Staples WordLock(TM) ($5.99) solves that problem by using letters instead of numbers to create up to 100,000 easy-to-remember letter combinations. There are six cool colors to choose from including orange, pink and "blurple". PaperMate(R) Vibz Colored Pens ($2.99 3/pack) offer complete comfort for your fingers. A striped cushion grip runs the entire length of the pen available in iridescent blue, purple, pink and green. Lunch bags quickly go from big to small with the Access Collapsible Lunch Bag ($5.98). After the last bite of that peanut butter and jelly sandwich, collapse the bag down, zip it closed and toss it into your backpack for easy storage. Show your team spirit and protect school books with a Game Buddy(TM) Stretchable Book Cover ($3.99) that looks like your local Major League Baseball team's jersey. Washable and reusable, these book covers require no cutting or taping. Get a little help with homework from Microsoft(R) Student 2006 ($99.99), new computer software featuring a comprehensive set of essential homework tools every child needs to achieve academic success. Staples' One-Touch(TM) Stapler ($10.99) not only staples through 15 sheets of paper, but it now screams of color. This smaller version of the original is available in blue, green, purple, orange and pink.
With a splash of color, the most average school supply can come to life. Even chair mats make a fashion statement this year with the new Staples Designer Chair Mats ($39.99). There are three funky color and pattern combinations to choose from that will liven up any dull dorm room carpet or floor. Partner it with the Solutions by Staples Chester Desk and Printer Cart Set ($79.99) in orange or green and add a matching chair for an updated, functional study space. When it comes to toting a notebook computer around campus all day, look for one that is user-friendly, light and affordable. The Compaq Presario M2105 ($699.99) weighs only 5.5 pounds and comes equipped with Microsoft XP Home, DVD/CDWR combo drive, 15" screen, plenty of memory and is wireless network ready. Its small, thin size is a perfect space saver for those cramped quarters at college. Store and transfer presentations, photos and songs on a Staples Relay(TM) USB Flash Drive available in three storage capacities 256MB, 512MB and 1GB ($29.98-$89.98). Its small size, key chain loop and lanyard make it portable for students on the go. Sharpie(R) Mini ($.99 each) is a shrunken version of the seasoned standard size. It comes in a variety of colors and can clip right to your bag. Whatever the purpose, this pint-sized marker lets you leave your mark, permanently, everywhere you go.
On July 19, The National Retail Federation will announce its 2005 survey results of parents to find the average amount of money a family will spend this year on school supplies, electronics and computer-related equipment. Last year, the average was $174 per family. Staples expects another busy shopping season and is ready for the new school year to begin.
"Staples' friendly and helpful associates are waiting to help parents find everything on their list," added Perron. "Whether in our stores or on our website, we have the supplies they'll need for the first day of school and throughout the year."
For a store locator or to shop at Staples' the back to school center for the essentials, log on to www.staples.com.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 65,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2004 sales of $14.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,680 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
Working on a back-to-school shopping story and need some assistance getting product samples, information, images or expert interviews? Please call Sharyn Frankel in the Staples Public Relations Department at 508-253-7895.
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