|Customers Demanded it, Staples Created it - Staples 'Easy Button' Now Available Nationwide; Proceeds of the Staples Easy Button(TM) to be Donated to Boys & Girls Club of America|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Oct. 6, 2005--From asking for a raise, to fixing the computer when it crashes, life's everyday struggles can have people wishing for their very own Easy Button. Today, Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, announced the launch of the Staples Easy Button(TM) desk accessory. As part of this new product introduction, The Staples Foundation for Learning(TM) will donate proceeds of the sales of the product, up to $1 million, to Boys & Girls Club of America.
In a survey of 1,000 consumers(a), thirty-nine percent said if they could press an Easy Button at work that could help them in a difficult situation, they would most likely use it when 'asking for a raise.' On the home front, forty-four percent said that the top home project that they would most like to have an Easy Button for was 'fixing the home computer when it crashes from a virus.' In addition, thirty-three percent said that 'getting to your destination without traffic or weather delays' would make the holiday season that much easier.
A quirky and fun product for the office or home desktop, the Staples Easy Button(TM) was developed to look exactly like the ones featured in the popular Staples commercials. When the button is pressed, it says the Staples tagline, "that was easy." The Staples Easy Button(TM) is a branded reminder to consumers that Staples can bring order to those in need of office products and services.
"Staples' Easy Button commercials resonated so strongly with our customers that they started asking for their own Easy Buttons," said Shira Goodman, Staples' executive vice president of marketing. "Now they can get a fun Easy Button for their workplace, and more importantly the proceeds benefit Boys & Girls Club of America."
Staples goal is to take a bit of the "work" out of your workday. Now there is a real Staples Easy Button(TM) for your business created by and sold exclusively at Staples stores and at www.staples.com for $4.99.
(a)Surveyed fielded by The Guideline Group a division of FIND Market Research.
About Staples Brand Products
Staples is committed to finding new office product innovations to bring its customers the best new products -- and an easier workday. Staples offers more than 1,000 quality Staples brand office products in stores, Staples.com and through catalogs. Products range from ink and toner to paper, filing systems and technology accessories. All Staples products undergo an intense independent laboratory quality-testing program and are 100 percent satisfaction guaranteed.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 65,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2004 sales of $14.4 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,716 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
CONTACT: Alan Taylor Communications Meredith Topalanchik, 212-714-1280 firstname.lastname@example.org or Staples, Inc. Deborah Hohler, 508-253-8509 email@example.com SOURCE: Staples, Inc.