|Staples.com Guerilla Marketing Campaign Kicks Off National Contest to Win Free Office Supplies for a Year|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 20, 2000--
Walking, Talking Staples.com Office Supply Cabinets Take to the
Streets of Boston, New York and San Francisco with Free Samples and
Beginning today, business commuters should keep their eyes open for walking, talking Staples.com office supply cabinets as Staples.com launches a guerrilla marketing campaign in Boston, New York and San Francisco. The Staples.com one-to-one marketing outreach will take the company's message to small business with sample products and a chance to win a year's worth of free office supplies, a value of up to $10,000.
"Our national contest kicks off with a unique marketing approach that takes our message directly to the streets where we can interact with existing and potential customers," said Kelly Mahoney, chief marketing officer for Staples.com. "It's a great complement to our integrated marketing strategy and it's also a lot of fun."
By personifying Staples.com with walking, talking supply cabinets, the guerilla marketing campaign will highlight the time and cost savings of shopping for office supplies on Staples.com. The office supply cabinets will hand out samples, promotional items and details on how to enter at Staples.com to win a year's worth of office supplies. The guerilla marketing campaign will run in each city for two weeks. Entries can be submitted until April 14 and on May 15 contestants can log on to Staples.com and view the winner. These marketing activities are a part of the Staples.com integrated marketing campaign, which also includes national television spots, print advertising in national small business publications, online advertising on major small business Web sites, outdoor components, email and direct mail.
Staples.com is creating a leading business-to-business electronic marketplace offering a comprehensive solution for all of the office needs of business customers. Staples.com currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. Staples.com includes the operations of all three of Staples Inc.'s (NASDAQ:SPLS) e-commerce sites, Staples.com, Quillcorp.com and StaplesLink.com.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Staples, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-Q for the most recently ended quarter.
CONTACT: Staples Inc. Schwartz Communications Debby Hohler Carissa B. Caramanis 508-253-8509 781-684-0770 firstname.lastname@example.org email@example.com