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News Release Guerilla Marketing Campaign Kicks Off National Contest to Win Free Office Supplies for a Year

FRAMINGHAM, Mass.--(BUSINESS WIRE)--March 20, 2000--

Walking, Talking Office Supply Cabinets Take to the

Streets of Boston, New York and San Francisco with Free Samples and

Contest Details

Beginning today, business commuters should keep their eyes open for walking, talking office supply cabinets as launches a guerrilla marketing campaign in Boston, New York and San Francisco. The one-to-one marketing outreach will take the company's message to small business with sample products and a chance to win a year's worth of free office supplies, a value of up to $10,000.

"Our national contest kicks off with a unique marketing approach that takes our message directly to the streets where we can interact with existing and potential customers," said Kelly Mahoney, chief marketing officer for "It's a great complement to our integrated marketing strategy and it's also a lot of fun."

By personifying with walking, talking supply cabinets, the guerilla marketing campaign will highlight the time and cost savings of shopping for office supplies on The office supply cabinets will hand out samples, promotional items and details on how to enter at to win a year's worth of office supplies. The guerilla marketing campaign will run in each city for two weeks. Entries can be submitted until April 14 and on May 15 contestants can log on to and view the winner. These marketing activities are a part of the integrated marketing campaign, which also includes national television spots, print advertising in national small business publications, online advertising on major small business Web sites, outdoor components, email and direct mail.

About is creating a leading business-to-business electronic marketplace offering a comprehensive solution for all of the office needs of business customers. currently provides an electronic marketplace where small, mid-sized and large businesses can procure office products and business services and obtain business information and expert content. includes the operations of all three of Staples Inc.'s (NASDAQ:SPLS) e-commerce sites,, and

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Staples, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-Q for the most recently ended quarter.

     CONTACT: Staples Inc.                  Schwartz Communications
              Debby Hohler                  Carissa B. Caramanis
              508-253-8509                  781-684-0770