|Staples Builds A Better Binder! Durable Binder is Built for Life and Makes Organization Easy|
FRAMINGHAM, Mass.--(BUSINESS WIRE)--April 9, 2007--Staples, Inc. (Nasdaq: SPLS) today announced the launch of the better binder(TM), a binder tough enough to stand up to life's hurried and taxing demands. Built for life, the new binder design is a patented Staples brand exclusive that addresses a clear customer frustration - durability - and features an improved ring system with an easy open button design, reinforced yet flexible rubberized edges and spine, and an easy-insert spine label. The better binder's sleek design and great colors allow it to blend with any office, home or classroom environment.
"Binders have always been a core office essential, however they lacked innovation and design," said Andrew Schneider, director brand management, Staples. "We recognized this gap in the marketplace and seized an opportunity to make life easier for our customers. The better binder, along with other Staples brand products such as the One Touch Stapler(TM) and the MailMate(TM), is the latest example of our commitment to bringing innovative products to market - that's the Staples difference."
According to a survey of nearly 2,500 Staples customers, many aspire to be organized but complain about having too much paper to handle. The vast majority of those surveyed (75 percent) use binders to organize projects. The better binder's durability makes it ideal for projects as it will not fall apart, or rip pages when turning, and its unique flexible design makes it less cumbersome than traditional binders.
The better binder is versatile, designed to work as a recipe book on the kitchen counter, a durable organizer for the wedding planner on the go, or photo album coming on and off the shelf to show those vacation pictures. Ideal for business presentations and office environments, the better binder's durability and sleek design make it a binder that reflects the integrity of your business and one you would be proud to display.
The better binder is available in three sizes - 1", 1.5" and 2" - and six brilliant colors including white, black, pink, blue, teal and orange. The better binder retails for $5.99-$8.99. Here is what makes the better binder "better:"
-- Reinforced rubberized edges and spine withstand heavy use without splitting -- An improved ring mechanism with an easy open button design and D-rings, which hold 25 percent more paper than round rings -- Easy insert labels make creating and changing binder labels simple -- Flexible spine allows the cover to bend back, taking up less space on any surface
A mainstay in offices since 1854, the binder has undergone several overhauls and transformations in the more than 150 years it has been in homes and offices. The loose-leaf binder was first patented by Henry T. Sission in 1854. It took 16 years for that binder to evolve into the an actual two-ring binder, which eventually gave way to the three-ring binder that has become commonplace in schools and offices all of the world. Staples revolutionizes the binder as we know it, with the introduction of the better binder - built for life.
About Staples Brands
Staples offers its customers more than 2,000 Staples brand products in stores, Staples.com and through catalogs. Products range from ink and toner to paper, filing systems and technology accessories. All Staples products undergo an intense independent laboratory quality-testing program and are 100 percent satisfaction guaranteed.
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 74,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2006 sales of $18.2 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 21 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates approximately 1,900 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
SOURCE: Staples, Inc.